Data has become the currency of the digital advertising industry and it is going to become even more important for years to come as publishers and marketers respond to the needs of their customers. The danger is that we can become awash in data and not enough people know how to properly leverage it.
Position Yourself among the Best Minds in Digital Data
Digital Data Solutions Certification is the only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own companies. The program is a catalyst for building both strong teams and individual careers. This Certification ensures that candidates demonstrate the ability to succeed in the intersection of digital advertising and data.
IAB Digital Data Solutions Certification was created for digital experts looking to expand their professional knowledge as well as data experts who are interested in entering the digital advertising industry. Certification is available to anyone with two-years of experience in data solutions and management. This certification is designed for individuals from all aspects of the ecosystem including Publishers, Agencies, Brands, Trading Desks, and Exchanges.
The exam demonstrates that individuals have the professional knowledge across the following areas of digital data: Establishing Data Policies, Managing Data Supply, Creating Data Products, and Activating Data Integrations.
Need some help preparing for the exam? IAB Canada now offers a full-day course on Digital Data Solutions!