Course Description

Data has become the currency of the digital advertising industry and it is going to become even more important for years to come as publishers and marketers respond to the needs of their customers. The danger is that we can become awash in data and not enough people know how to properly leverage it.

Position Yourself among the Best Minds in Digital Data

Digital Data Solutions Certification is the only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own companies. The program is a catalyst for building both strong teams and individual careers. This Certification ensures that candidates demonstrate the ability to succeed in the intersection of digital advertising and data.

IAB Digital Data Solutions Certification was created for digital experts looking to expand their professional knowledge as well as data experts who are interested in entering the digital advertising industry. Certification is available to anyone with two-years of experience in data solutions and management. This certification is designed for individuals from all aspects of the ecosystem including Publishers, Agencies, Brands, Trading Desks, and Exchanges.

The exam demonstrates that individuals have the professional knowledge across the following areas of digital data: Establishing Data Policies, Managing Data Supply, Creating Data Products, and Activating Data Integrations.

Need some help preparing for the exam? IAB Canada now offers a full-day course on Digital Data Solutions!

Start your Application


How Does it Work?

Digital Data Solutions Certification raises your professionalism by demonstrating your knowledge of the most important concepts, guidelines, and best practices in data and advertising.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry, by taking an administered exam, and then maintain your credentials through re-certification.

Those with 2+ years of experience can in most cases take the exam based on their knowledge and skills gained on the job. The IAB US has also created a detailed study guide and materials that you can use to freshen up your digital knowledge.

Who is Eligible?

Candidates are considered eligible for the Digital Data Solutions Certification exam if they meet the following criteria:

  • Two years of data analytics or data management experience


  • One year of experience in digital data analytics or management plus 15 hours of continuing education in data analytics


  • Two years of experience in a digital advertising role plus 30 hours of continuing education in data analytics and management OR two years in non-digital data analytics plus 30 hours of continuing education in digital advertising


  • A 4-year graduate degree in data science plus one year relevant experience in digital advertising

For more information click on the below link:
Digital Data Solutions Certification – Eligibility Criteria

How do you get Certified? - The Process

1) Contact IAB Canada – Before you start your application, please contact IAB Canada to receive discount codes to access the discounted Canadian pricing.

2) Apply on the IAB US Website – Once you have maintained the correct codes from IAB Canada, you can commence your application. At the start of the application, you will first need to set up logins to the IAB US website. Please note these are not the same as your logins for IAB Canada website.

The online application form will take approximately 15 minutes to complete and you will be required to include details of your past experience so please have these ready. To benefit from the discounted IAB members and non-member rates for Canada, please ensure you have the correct discount code to hand and that you enter in the discount code at the checkout (contact IAB Canada for the codes).

3) Application Approval – If you are eligible, you will receive an email you within 1-3 business days, with an approval of your application and instructions to on how to schedule your exam. Please note you cannot schedule the exam until you receive this email and your unique candidate ID. For any questions on the application process from Canada, please don’t hesitate contact us

4) Schedule your Exam – The certification exams are available during quarterly test windows; however, the application can be submitted at any time. The exam can be taken at the many Pearson test centres throughout Canada. You can find your nearest test centre here.

5) Study! – To prepare for the exam you can review the IAB Study Guide and other resources offered by the IAB.

IAB Canada also offers a one-day Digital Data Solutions Course to help those looking to take the exam prepare.

6) Taking the exam – The 2-hour computer-based exam is offered in a controlled test centre (Pearson VUE) with various locations in major cities throughout Canada. You will be given a pass/no pass mark immediate at the centre with the certification mailed to you a few weeks after.

The two-hour exam contains 100 multiple-choice questions covering five basic areas:

  • Establishing Data Policies
  • Managing Data Supply
  • Creating Data Products
  • Developing Client Data Solutions
  • Activating Data Integrations

Dates & Locations

The test windows for 2017 listed below. Once your application has been approved, you can book a date and time that is convenient for you during one of the testing windows. Most of the Pearson testing centres have good availability options. Applications can be submitted at any time, however please note that it may take up to 15 days to be approved so please start the application process well in advance of the test window you are looking to attend.

Exam Costs

IAB Canada is offering its members and Canadan-based non-members preferential rates compared to the standard IAB US rates. IAB Members benefit from additional discounts. You can see the pricing below. If you are not yet an IAB Canada member but would like to join, please click here.

IAB Members Non-Members

Exam Fee (includes a $50 non-refundable application fee)
$500 + HST/GST $600 + HST/GST

Retake Fee (if candidate does not pass the first time)
$125 + HST/GST $175 + HST/GST

Cancellation fee (with > 24 hours notice)
$0 (exam fee refunded)

Cancellation fee (with 24 hour notice, i.e. "no show")

*Please note that the Certification fees are in Canadian dollars. Please contact us to retake any of the exams. The registration link above is for new certifications only.

*Group rates are available, contact us for more information

Verifying A Certification

The Certification Department of IAB shall release the name and certification status of those who have successfully completed the Digital Certification examinations and who have met all certification requirements, upon request. Please email Certification Department of IAB at with the candidates full name, company and title.