This course covers all things social starting with the philosophy of social media marketing, followed by how to develop social media strategy, tactics, social mobile and finally, how to pull it all together.
What You’ll Learn
You will learn about social media marketing from both the paid and owned perspective. You will learn how to develop a social media strategy, establish social ROI benchmarks and measurement tactics, create compelling content and how to get it in front of the right audience.
Meg Siegel, Digital Strategic Planner at lg2
Who Should Attend?
This is an introductory course of value to all marketers, agency account directors, media planners and buyers as well as publishers, directors of sales and media representatives.
Although introductory, it is not intended solely to those with little or no experience or knowledge of social media, but to all who seek to better understand how they may generate benefits to brands.