Get Your Team Ahead of the Learning Curve
The digital advertising marketplace grows more complex every day, making it more critical than ever to stay up to date on the latest trends and changes. Canada has been helping its members navigate the ever-evolving digital media landscape for more than 20 years. In addition to our full and half day courses, we service companies large and small to help develop and execute training programs that meet their business objectives. Our training has been proven to educate and strengthen teams, broadening everyone’s working knowledge of digital media.
A recent IAB US Study also showed that when you invest in training:
- Company Revenue Grows – Senior digital media executives’ credit professional education and development with increases in their company’s revenue by an average of 30%.
- Employee Retention Increases – 66% of digital sellers who attended formal training last year intend to work at their current company for at least 2 years.
- Employee Satisfaction Goes Up – Up to 93% of digital sellers who have participated in professional development programs reported being very satisfied with their job.
Individualized Training for Your Business
We can develop a custom education program that is built to addresses the unique needs of your organization. We will would work with you to develop a course, or series of courses, that covers the subjects that are most important to your team and delivers against the learning objectives you set forward.
We can create a course that is:
- On any topics of your choosing or a hybrid of 2 or more topics
- One full day, two half days or a series of sessions that are spread out over several days/weeks
- For 5 people or 100+, the base rate is the same regardless of the number of attendees
Why IAB Canada?
- Our course material is developed by the industry. All our course material is vetted by IAB Canada committees to ensure it is accurate and non-bias.
- We’re current. All IAB Canada courses are reviewed at least twice a year by industry professionals to ensure they reflect what is happening in the industry today.
- We have a roster of experienced media and advertising trainers that work across sales, operations, management, data and analytics and more.
We offer sessions in:
- Branded Content
- Brand Safety
- Data Fundamentals & Data 2.0
- Digital Audio
- Digital Media Fundamentals
- Digital Media Buying and Planning
- Digital Media Sales
- Digital Out of Home (DOOH)
- Mobile Marketing
- Online Video
- Paid Search Marketing
- Policy and Regulation
- Search Engine Optimization (SEO)
- Social Media Marketing
Don’t see the subject you are looking for? No problem. We can work with you to create a custom session to meet your individual needs. Contact us today to get started!