A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.
Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.
The Integrated Digital Marketing course is our most popular course, if you are new to digital marketing or if you want to stay current with what is happening with digital marketing, this course is for you! This crash course provides a comprehensive introduction to digital marketing and advertising industry and is in an interactive classroom format that provides plenty of time for class discussions so bring your questions.
Read MoreProgrammatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2019, it was estimated that programmatic accounted for 86.4% of all digital display ad spend* and that number is expected to continue to rise. Get up-to-speed on the basics of programmatic and much more with our all intensive in-person course.
Read MoreWant to learn paid search marketing but are not sure where to start? This interactive course is for you. The IAB Canada Paid Search course will teach you all you need to know about paid search marketing from account structure,…
Read MoreA deep dive into SEO with practical strategies, techniques and considerations for maximizing brand performance on all of your “owned” channels, including your brand’s website and social media channels, that will help you get found online. This course will cover…
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