IAB Canada Training

A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.

Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.

Social Media Marketing Course

The IAB Canada Social Media Marketing course explores social media from both the paid and owned perspective. You will learn how to develop a social media strategy, establish social ROI benchmarks and measurement tactics, create compelling content and how to get it in front of the right audience.

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