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Music and spoken word have the power to inform, entertain and help us relax. Perhaps that is why during recent global events, where nearly all of our daily routines have been disrupted, Canadians have turned up the dial and increased their time spent streaming audio.

Digital audio has become an omnipresent part of our lives and can be accessed anywhere from home via connected TVs or smart speakers or on the go through mobile phones or connected car speakers offering endless content options to listeners.

Audio’s omnipresence is shaking up the way advertisers are thinking about connecting with audiences. From hyper-location to hyper-context, the rules of connecting through “the theatre of the mind” are changing.

To help you better connect with a whole new generation of listeners, ‘tune-in’ and join us over the course of two days where we will be exploring all things audio at IAB Canada’s Audio Everywhere Seminar.

Agenda

October 27th - Side A - Know Your Audio

Time (EST) Topic
1:00pm – 1:05pm Opening Remarks

Brienna Monture, Jr. Programmatic Manager, INNOCEAN Worldwide Canada Inc.

1:05pm – 1:25pm Listen to This: The Digital Audio Audience in Canada

Digital audio continues to change the way Canadian listen to content. According to Vividata’s recent findings through survey and passive research, 58% of Canadians aged 18+ access audio streaming sites or apps in an average month, 33% listen to podcasts in an average month, and 21% own a smart speaker for their home. Canadians interact with audio content in diverse ways, and all of these ways are in a period of growth.

Speaker – Rahul Sethi, Director of Insights at Vividata

1:25pm – 1:40pm QUB Radio: Québec’s New Podcast and Digital Radio Network

Speaker – Etienne Roy, Director of Digital Platforms and Content, Quebecor Media

1:40pm – 2:00pm All About Podcasting

The podcast industry is roaring: as quality content and listenership flourish, so too do the rich opportunities for advertisers looking to reach audiences at scale. In this session, Heather Gordon will talk about why podcasting is having a ‘moment”, what innovative new advertising options and ad creative are available for buyers, and how to craft a campaign that drives measurable results.

Speaker – Heather Gordon, Managing Director at Acast

2:00pm – 2:20pm Break Through Brand Integrations

Explore the creative possibilities within audio and what happens when brands are creatively brave and fearless in their approach. Hint: they break through, resonate and drive results. Attend this session for real-world examples that will be sure to inspire your next audio campaign.

Speaker – Matt Mise, National Commercial Integration Director, Rogers

2:20pm – 2:35pm Smart Speakers and Search

Smart speakers in the home are most commonly used for music streaming and weather updates but as more Canadians bring these devices into their homes, the way they used them is also growing. In this session we will explore how Canadians are using their smart devices and what impact that is having on search marketing strategies.

Speaker – Jennifer Osborne, President of Search Engine People

2:35pm – 2:55pm The Future of Radio – Fireside Chat

Speaker – Rob Farina, Head of Content and Strategy, iHeart Radio

Speaker – Sonia Carreno, President, IAB Canada

2:55pm – 3:00pm Closing Remarks

Brienna Monture, Jr. Programmatic Manager, INNOCEAN Worldwide Canada Inc.

October 28th - Side B - Digging Deeper

Time (EST) Topic
1:00pm – 1:05pm Opening Remarks

Jenny Goodman, Senior National Account Director, Western Media Group

1:05pm – 1:25pm Where Does Audio Fit?

Speaker – Chris Nimigon, Chief Revenue Officer, DAX

1:25pm – 1:45pm Programmatic Audio

Speaker – Marc Brasset, Vice President, Digital Ops & Strategy at Western Media Group

1:45pm – 2:05pm A Sound Strategy: Turn Up the Volume

The audio landscape is growing and is more exciting than ever. Digital audio already offers buyers several powerful options for targeting listeners; geo-location, time of day, day of week, genre etc. and now, as traditional media formats come online and become programmatically enabled, digital buyers can target cross-media. In this session Melissa Morris, Director of Brand Partnerships at Bell Media will discuss how Audio can work to create dynamic, scalable and effective campaigns.

Speaker – Melissa Morris, Director of Brand Partnerships at Bell Media

2:05pm – 2:25pm Audio Everywhere – Going Beyond the Desktop and Mobile

Speaker – Ryan Fuss, SVP, Global Media Solutions, Stingray

2:25pm – 2:45pm Audio Creative

Speaker – Kelly Beveridge, Creative Strategist, Spotify

Speaker – Ivan Pehar, Country Manager, Canada, Spotify

2:45pm – 3:05pm Insights into Podcast Metrics

This session will discuss the importance of independent measurement, around the quality and consistency of podcast metrics, connecting podcasters and agencies with this data to more effectively grow podcast monetization.

Speaker – Stephanie Donovan, SVP, Publisher Development, North America,Triton Digital

3:05pm – 3:10pm Closing Remarks

Jenny Goodman, Senior National Account Director, Western Media Group

Thank You To Our Sponsors

Bell Media
   

Quebecor

   
 vividata