Business of Digital: AR/VR The Brand Experience

In the year that both Apple and Google brought Augmented Reality content development to their devices and Sony ran TV advertising for PlayStation VR, it was evident that AR and VR was more than a passing phase. Facebook announced a standalone VR headset Oculus GO and Microsoft expanded its Hololens system to enable a six pack of low-priced VR headsets. In the slipstream of sector confidence brands continued to explore the medium, record results and measure experiences. Learn how brands are using AR and VR to create valuable consumer engagement and how this will impact your go-forward strategy and campaign activity.

Time                           Agenda Items

8:15 -9:00am Registration + Breakfast + Demo Stations

9:00 – 9:05am Welcome, MC –  Nigel Newton, AR Innovation & IAB AR/ VR Committee Chair

9:05 – 9:20am  AR/ VR Barometer Report Update – Steve Rosenblum, Director of Research, IAB Canada

9:20 –9:50am Vikings VR: A Case Study  

Christine Clark, Associate Director of Production, ThinkingBox
Robin Neinstein, Production Executive, Manager of Original Content, Corus Entertainment
Mary Sturino, Brand Manager – Lifestyle Television, Corus Entertainment

ThinkingBox created a multi-platform VR experience for the launch of a new season of the Corus Vikings television series. The objective was to fire up the super fans by taking them up close and personal with the scenes and actors to activate word of mouth and social media in advance of the season opener. Hear why Corus chose VR as the medium for engagement, what choices were made on channels for distribution and how the effectiveness of the campaign was measured.

9:50 –10:20am The good the bad and the ugly, branded adventures in AR+VR,

Michael Dobell, Partner, Jam3

10:20 –10:50am BREAK + Demo Station Testing

10:50 –11:20am  Virtual Humans in AR and VR, Morgan Young & Craig Alguire, Co-Founders, Quantum Capture
Quantum Capture will present their state of the art virtual human technology to illustrate why interactive characters will be crucial for AR and VR's success. Co-founders Morgan Young and Craig Alguire will demonstrate a live interactive demo of their most recent virtual human Shaun, in order to highlight some compelling use cases for immersive marketing and advertising campaigns.

11:20 –11:50am Enhancing the customer experience (and bringing them closer to purchase),

Charlie Almond, VP of Brand Experience, Isobar

11:50 -12:30pm Closing Remarks + Demo Stations

Directions and Parking:
Please enter the Pinewood lot via the eastern gate – gate 5 off Bouchette Street. Please be ready to give security your name and mention you are visiting SIRT for the IAB Canada AR/VR event.

There is limited parking in front of Stage 10 in the parking lot. Alternatively, you can park on Bouchette Street or on Commissioners Street.

Photographs are prohibited outside at Pinewood Studios. Once you are inside, you are most welcome to take pictures.

Thank you to our Sponsors

Breakfast Sponsor

Venue Partner

Media Partner