IAB Canada – Business of Digital – Blinded by Content

In the new world of brand-building customer acquisition costs are the new rent and story-telling is known to significantly lower the bills. When all roads lead to content, how will brands cut through to maintain a meaningful relationship with their customers? How much is too much for a consumer to absorb?

Join us for the second IAB Canada Blinded by Content event to explore the evolution of native advertising, the reality of subscription-based content exchanges and the new rules of content creation and distribution.

Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:05pm  Welcome & Introduction, Melanie Pavao, Manager, Member Services, IAB Canada

1:05pm – 1:25pm Decoding Cannes Calibre Content

Karen Howe, Cannes Advisory Board Member

1:25pm – 1:55pm Defining Content – How has it changed and what are the new rules?
Tanner Kelly, Director of Business Development- Canada, Jungle Creations Canada
Ross Yellowlees, General Manager, Jungle Creations Canada

1:55pm – 2:25pm Data-driven content delivery – dynamic creative ad insertions, using technology to deliver relevancy to the right audiences at the right time. – Panel Discussion

Moderator: Raven Opatovsky, Agency Lead – Omnicom Group, Snapchat

Hilary Bryce, Product Specialist, Pressboard Media
Perry Di Iorio, Senior Account Director, NewBase
Ian Hewetson,VP Sales Torstar, GM, Eyereturn

2:25pm – 2:35pm  BREAK

2:35pm – 3:05pm The Power of Publishing – a discussion around powerful partnerships and the edge they can give advertisers
Sean Stanleigh,Head of Globe Content Studio,The Globe and Mail

3:05pm – 3:35pm How to see value from your branded content
Darrick Li, Senior Director, Sales, Comscore

A strong branded content strategy is an essential part of a marketer’s promotional mix. But how can you demonstrate a return on media investment from hard-to-measure TV, video, and social media and influencer content? In this talk, Comscore will discuss the current state of branded content, Canadian benchmarks, and new trends affecting marketers this year.

3:35pm – 4:05pm Responsive Content Strategies – leveraging multiple channels to deliver powerful messages and tackling attribution – Panel Discussion

Moderator – Sonia Carreno, President, IAB Canada

Ting Ting Pan, Performance Manager, Vision7 Media
Carrie Bisnath, Senior Analytics Manager, Magnet Consulting
Seif Khemaissia, Director, Insights & Analytics, INNOCEAN

4:05pm – 4:35pm Navigating the complicated new vertical of Cannabis
Aleya MacFayden, Director, Cannabis Vertical, PostMedia

4:35pm – 4:30pm Closing Remarks, IAB Canada

4:05pm – 4:35pm Cocktails + Networking


For Sponsorship information please contact Taylor Kormann at tkormann@iabcanada.com


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