Business of Digital: Blinded by Content
IAB Canada – Business of Digital – Blinded by Content
In the new world of brand-building customer acquisition costs are the new rent and story-telling is known to significantly lower the bills. When all roads lead to content, how will brands cut through to maintain a meaningful relationship with their customers? How much is too much for a consumer to absorb?
Join us for the second IAB Canada Blinded by Content event to explore the evolution of native advertising, the reality of subscription-based content exchanges and the new rules of content creation and distribution.
| Time | Agenda Items |
|---|---|
| 12:30pm – 1:00pm | Registration |
| 1:00pm – 1:05pm | Welcome & Introduction, IAB Canada |
| 1:05pm – 1:25pm | Decoding Cannes Calibre Content Karen Howe, Cannes Advisory Board Member |
| 1:25pm – 1:55pm | Defining Content – How has it changed and what are the new rules? Tanner Kelly, Director of Business Development- Canada, Jungle Creations |
| 1:55pm – 2:25pm | Data-driven content delivery – dynamic creative ad insertions, using technology to deliver relevancy to the right audiences at the right time. – Panel Discussion Moderator: Raven Opatovsky, Agency Lead – Omnicom Group, Snapchat Panelists: Hilary Bryce, Product Specialist, Pressboard Media Perry Di Iorio, Senior Account Director, NewBase Ian Hewetson,VP Sales Torstar, GM, Eyereturn |
| 2:25pm – 2:35pm | BREAK |
| 2:35pm – 3:05pm | The Power of Publishing – a discussion around powerful partnerships and the edge they can give advertisers Sean Stanleigh,Head of Globe Content Studio,The Globe and Mail |
| 3:05pm – 3:35pm | How to see value from your branded content Darrick Li, Senior Director, Sales, Comscore A strong branded content strategy is an essential part of a marketer’s promotional mix. But how can you demonstrate a return on media investment from hard-to-measure TV, video, and social media and influencer content? In this talk, Comscore will discuss the current state of branded content, Canadian benchmarks, and new trends affecting marketers this year. |
| 3:35pm – 4:05pm | Responsive Content Strategies – leveraging multiple channels to deliver powerful messages and tackling attribution -Fireside Chat |
| 4:05pm – 4:35pm | The New Verticle – Innovation and Creativity Behind Cannabis Marketing Aleya MacFayden, Director, Cannabis Vertical, PostMedia |
| 4:35pm – 4:30pm | Closing Remarks, IAB Canada |
| 4:05pm – 4:35pm | Cocktails + Networking |
For Sponsorship information please contact Taylor Kormann at tkormann@iabcanada.com
Thank you to our Sponsors
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