Business of Digital: Brand Safety
With Brand Safety taking up a major spot on the 2019 Marketer’s Agenda, IAB Canada is excited to present its second annual Business of Digital Brand Safety event.
Learn about industry tools, best practices and progress that has been made on this important topic, as we cover everything from:the evolving definition of brand safety, the specific areas in the supply chain being affected most frequently, the challenges executing Brand Safety initiatives, to the solutions being incorporated on the publisher and ad buyer side.
IAB Canada will also release the 2019 Brand Safety Barometer Report at this event which will provide perspective on the most important issues around Brand Safety.
|Time|| Agenda Items
|12:30pm – 1:00pm|| Registration
|1:00pm – 1:05pm|| Opening Remarks, Jill Briggs, Policy and Regulatory Affairs, IAB Canada
|1:05pm – 1:20pm|| Brand Safety Barometer Report,Sonia Carreno, President, IAB Canada
|1:20pm – 1:35pm|| Brand safety vs. brand suitability – the challenge facing Canadian publishers, Dave Mallon, Sales Director, IAS Canada
Setting the scene on the challenges Canadian publishers are facing due to increased advertiser more focus on brand safety and brand suitability. How do these challenges differ and what strategies are available to publishers to regain more control of the brand safety conversation?
|1:35pm – 2:20pm|| Brand safety vs. brand suitability – the challenge facing Canadian publishers – Panel Discussion
How are Canadian publishers dealing with growing advertiser demand for brand suitability? What impact are publishers seeing from these demands and what strategies do publishers have in place to mitigate the impact of them? How are publishers engaging with agencies and advertisers on these topics and does this renewed focus on the quality of the environment present any upside for publishers? Find out these answers and more from top Canadian publishers.
Moderator: Jim Egan, VP, Publisher Development, IAS
Brian Batenburg, Sales Manager, Programmatic & Performance, The Globe and Mail
Jennifer Chan, Director, Digital Ad Operations, Media Business Unit, Rogers Communications
Patrick Toppan, Managing Director, Digital Operations, National Post
|2:20pm – 2:50pm|| How far will technical solutions take us? Hear from top Ad Tech players on what’s possible, what’s not and what we should do about it.
Moderator: Ian Hewetson, VP Sales Torstar, GM, Eyereturn Marketing
Jonathan Berke, Vice President of Ad Operations, ZEFR
Jason Furlano,VP of Sales, MiQ
RJ Pauloski, VP, Sales and Business Development, Teads
|2:50pm – 3:05pm|| BREAK
|3:05pm – 3:35pm|| Strategies for Buying Safe Media – Agency thought leaders share best practices on how to buy in an age of risk. We’ll discuss everything from technical tools to human process.
Moderator: David Jones, VP, Managing Partner, Jaw Advertising
Caroline Breton, Managing Director, Mindshare
Erica Kokiw, VP of Digital, UM
|3:35pm – 3:50pm|| Marketer Update, Solange Bernard, Sr. Manager – Media, CRM & Partnerships, McDonald’s
|3:50pm – 4:20pm|| Progress for Brand Safety – A Fireside Chat with Facebook
Jake Norman, Head of Agency Development, Facebook Canada
Sonia Carreno, President, IAB Canada
|4:20pm – 4:30pm|| Closing Remarks, Jill Briggs, Policy and Regulatory Affairs, IAB Canada
|5:10pm – 6:00pm||Cocktails + Networking|
Thank you to our Sponsors