Brand Safety

With Brand Safety taking up a major spot on the 2019 Marketer’s Agenda, IAB Canada is excited to present its second annual Business of Digital Brand Safety event.

Learn about industry tools, best practices and progress that has been made on this important topic, as we cover everything from:the evolving definition of brand safety, the specific areas in the supply chain being affected most frequently, the challenges executing Brand Safety initiatives, to the solutions being incorporated on the publisher and ad buyer side.

IAB Canada will also release the 2019 Brand Safety Barometer Report at this event which will provide perspective on the most important issues around Brand Safety.

Agenda

Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:05pm  Opening Remarks, Jill Briggs, Policy and Regulatory Affairs, IAB Canada

1:05pm – 1:20pm Brand Safety Barometer Report,Sonia Carreno, President, IAB Canada

1:20pm – 1:35pm Brand safety vs. brand suitability – the challenge facing Canadian publishers, Dave Mallon, Sales Director, IAS Canada

Setting the scene on the challenges Canadian publishers are facing due to increased advertiser more focus on brand safety and brand suitability. How do these challenges differ and what strategies are available to publishers to regain more control of the brand safety conversation?

1:35pm – 2:20pm  Brand safety vs. brand suitability – the challenge facing Canadian publishers – Panel Discussion

How are Canadian publishers dealing with growing advertiser demand for brand suitability? What impact are publishers seeing from these demands and what strategies do publishers have in place to mitigate the impact of them? How are publishers engaging with agencies and advertisers on these topics and does this renewed focus on the quality of the environment present any upside for publishers?  Find out these answers and more from top Canadian publishers.

Moderator: Jim Egan, VP, Publisher Development, IAS
Panelists:
Brian Batenburg, Sales Manager, Programmatic & Performance, The Globe and Mail
Jennifer Chan, Director, Digital Ad Operations, Media Business Unit, Rogers Communications
Patrick Toppan, Managing Director, Digital Operations, National Post

2:20pm – 2:50pm  How far will technical solutions take us? Hear from top Ad Tech players on what’s possible, what’s not and what we should do about it.

Moderator: Ian Hewetson, VP Sales Torstar, GM, Eyereturn Marketing

Panelists:
Jonathan Berke, Vice President of Ad Operations, ZEFR
Jason Furlano,VP of Sales, MiQ
RJ Pauloski, VP, Sales and Business Development, Teads

2:50pm – 3:05pm BREAK

3:05pm – 3:35pm  Strategies for Buying Safe Media – Agency thought leaders share best practices on how to buy in an age of risk. We’ll discuss everything from technical tools to human process.

Moderator: David Jones, VP, Managing Partner, Jaw Advertising

Panelists:
Caroline Breton, Managing Director, Mindshare
Erica Kokiw, VP of Digital, UM

3:35pm – 3:50pm  Marketer Update, Solange Bernard, Sr. Manager – Media, CRM & Partnerships, McDonald’s

3:50pm – 4:20pm Progress for Brand Safety – A Fireside Chat with Facebook

Jake Norman, Head of Agency Development, Facebook Canada
Sonia Carreno, President, IAB Canada

4:20pm – 4:30pm Closing Remarks, Jill Briggs, Policy and Regulatory Affairs, IAB Canada

5:10pm – 6:00pm Cocktails + Networking

 

 

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