Business of Digital: Brand Safety – Vancouver
Hear from brands, agencies and publishers about measures taken and best practices learned in the industry-wide campaign to secure the supply chain and create a brand safe eco-system. Get a deeper technical understanding of how the supply chain continues to improve with an arsenal of global solutions created and supported by IAB globally.
2017 saw tremendous movement towards the development and implementation of technical solutions to combat fraud and deliver a brand-safe media supply to advertisers. 2018 will see us reap the rewards of our collective efforts while we continue to enhance security and drive innovation.
IAB Canada is thrilled to dedicate its first 2018 Business of Digital event to Brand Safety. Join us as we update the industry on progress made and projects on the way.
|Time|| Agenda Items
|8:15am – 9:00am|| Registration + Breakfast
|9:00am – 9:20am||Welcome & Introduction – Sonia Carreno, President, IAB Canada
Welcome & Introduction – Craig Di Rocco, Western Sales Manager – BC & AB, Cineplex
|9:20am – 9:50am|| Brand Safety Case Study, Neil Ford, VP Central US and Canada, GumGum
The symptoms have been consistent over the past three years: Hard news aversion, platform paralysis, sudden ad withdrawal, and chronic digital media anxiety. The sheer mass of recent cases suggests an alarming new outbreak of an age-old scourge: the brand safety crisis. Over the course of this presentation, Neil Ford will summarize the study's key findings and attempt to trace the epidemic’s root causes, ultimately identifying how brands, agencies, publishers, and platforms can limit their risk in a more complicated digital media environment
|9:50am – 10:20am|| Publishers are protecting their content and ensuring advertisers feel confident about investing in their channels – learn how.
Moderator: Marc Brasset, Director of Digital Strategy, Western Media Group
|10:20am – 10:30am|| BREAK
|10:30am – 11:00am|| Brand Safety Fireside Chat with Best Buy Canada
|11:00am – 11:30 am|| Strategies for Buying Safe Media – Agency thought leaders share best practices on how to buy in an age of risk. We’ll discuss everything from technical tools to human process.
Moderator: Sonia Carreno, President, IAB Canada
|11:30am – 11:35am||Q&A + Closing Remarks|
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