Hear from brands, agencies and publishers about measures taken and best practices learned in the industry-wide campaign to secure the supply chain and create a brand safe eco-system. Get a deeper technical understanding of how the supply chain continues to improve with an arsenal of global solutions created and supported by IAB globally.

2017 saw tremendous movement towards the development and implementation of technical solutions to combat fraud and deliver a brand-safe media supply to advertisers. 2018 will see us reap the rewards of our collective efforts while we continue to enhance security and drive innovation.

IAB Canada is thrilled to dedicate its first 2018 Business of Digital event to Brand Safety. Join us as we update the industry on progress made and projects on the way.

Time                   Agenda Items

8:15am – 9:00am Registration + Breakfast

9:00am – 9:20am Welcome & Introduction – Sonia Carreno, President, IAB Canada

Welcome & Introduction – Craig Di Rocco, Western Sales Manager – BC & AB, Cineplex

9:20am – 9:50am Brand Safety Case Study, Neil Ford, VP Central US and Canada, GumGum

The symptoms have been consistent over the past three years: Hard news aversion, platform paralysis, sudden ad withdrawal, and chronic digital media anxiety. The sheer mass of recent cases suggests an alarming new outbreak of an age-old scourge: the brand safety crisis.  Over the course of this presentation, Neil Ford will summarize the study's key findings and attempt to trace the epidemic’s root causes, ultimately identifying how brands, agencies, publishers, and platforms can limit their risk in a more complicated digital media environment

9:50am – 10:20am  Publishers are protecting their content and ensuring advertisers feel confident about investing in their channels – learn how.

Moderator: Marc Brasset, Director of Digital Strategy, Western Media Group

Panelists: 

  • Kevin Curtis, Director, Digital Sales – West, Rogers Media

  • Diane Ball,National Account Manager, Globe and Mail

  • Huw Cawthorn, Digital Account Manager, Bell Media

  • Michela Andreana, Digital Account Manager, CBC



10:20am – 10:30am BREAK

10:30am – 11:00am Brand Safety Fireside Chat with Best Buy Canada

  • Sonia Carreno, President, IAB Canada

  • Alexander Bunkowski,Manager, Digital Media, Best Buy Canada

  • Stephan Lukac, Senior Manager, Digital Marketing, Best Buy Canada



11:00am – 11:30 am Strategies for Buying Safe Media – Agency thought leaders share best practices on how to buy in an age of risk. We’ll discuss everything from technical tools to human process.

Moderator: Sonia Carreno, President, IAB Canada

Panelists: 

  • Jason Snider, GM, OMD

  • Zac Goodman, Director, Digital Strategy, DSA Media

  • Lyle Wagner, President & Founder, Connected Interactive



11:30am – 11:35am Q&A + Closing Remarks

For sponsorship information please contact Taylor Kormann tkormann@iabcanada.com

Thank you to our Sponsors

Breakfast Sponsor

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