Business of Digital: Brand Safety – Vancouver
Hear from brands, agencies and publishers about measures taken and best practices learned in the industry-wide campaign to secure the supply chain and create a brand safe eco-system. Get a deeper technical understanding of how the supply chain continues to improve with an arsenal of global solutions created and supported by IAB globally.
2017 saw tremendous movement towards the development and implementation of technical solutions to combat fraud and deliver a brand-safe media supply to advertisers. 2018 will see us reap the rewards of our collective efforts while we continue to enhance security and drive innovation.
IAB Canada is thrilled to dedicate its first 2018 Business of Digital event to Brand Safety. Join us as we update the industry on progress made and projects on the way.
Agenda coming soon!
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