Hear from brands, agencies and publishers about measures taken and best practices learned in the industry-wide campaign to secure the supply chain and create a brand safe eco-system. Get a deeper technical understanding of how the supply chain continues to improve with an arsenal of global solutions created and supported by IAB globally.

2017 saw tremendous movement towards the development and implementation of technical solutions to combat fraud and deliver a brand-safe media supply to advertisers. 2018 will see us reap the rewards of our collective efforts while we continue to enhance security and drive innovation.

IAB Canada is thrilled to dedicate its first 2018 Business of Digital event to Brand Safety. Join us as we update the industry on progress made and projects on the way.


Time                   Agenda Items

1:30 – 1:50pm Registration

1:50 – 2:10pm  Welcome & Introduction – IAB Canada

2:10 – 2:40pm Collateral Damage: How brands are dealing with brand safety in an increasingly hostile digital environment

Dave Mallon, Director, Sales – Canada, Integral Ad Science

The lethal combination of a neverending news cycle and a constant stream of user-generated content means that it's more difficult than ever for advertisers to ensure their brand's safety online. These days, buying and selling media has become a figurative minefield – where allegations of brands promoting controversial, and radical agendas have become a common headline. With so much at stake, how do brands and agencies avoid being part of the problem and minimise their risk? What is the state of brand safety in the Canadian market today, and how can all players – publisher and advertiser alike – work together to ensure media quality expectations are met? Join Dave Mallon of Integral Ad Science as he digs into the problems and possible solutions around a tangled web of controversial content and what the future may hold.

2:40 – 3:10pm  How far will technical solutions take us? Hear from top Ad Tech players on what’s possible, what’s not and what we should do about it.

Moderator: IAB Canada


  • RJ Pauloski, VP, Sales and Business Development, Teads

  • Drew Bradstock, SVP, Product, Index Exchange

  • Jonathan Berke, Vice President of Ad Operations, ZEFR

  • Alfie Atkinson, Managing Director, Canada, Media iQ

3:10 – 3:40pm Publishers are protecting their content and ensuring advertisers feel confident about investing in their channels – learn how.

Moderator: IAB Canada


  • Brian Batenburg, Programmatic Sales Manager, Globe and Mail

  • Miles Savage, Google Agency Lead, Google Canada

  • Luiz Braz, Head of Platforms, Emerging Markets, Oath

3:40 – 3:50pm BREAK

3:50 – 4:05pm Marketer Update, Gah Yee Won, Brand Management & Marketing Services, Scotiabank.

4:05 – 4:35pm  Strategies for Buying Safe Media – Agency thought leaders share best practices on how to buy in an age of risk. We’ll discuss everything from technical tools to human process.

Moderator – Derek Bhopalsingh, VP, Managing Partner, Wavemaker Canada


  • Marina Matyash – VP, Group Account Director, Zenith

  • Joanne Crump, VP, Integrated Media, Active Media Services

  • Sean Dixon, Group Director, Marketing Science – OMD

4:35 – 5:05pm  Neil Ford, VP Central US and Canada, GumGum

The symptoms have been consistent over the past three years: Hard news aversion, platform paralysis, sudden ad withdrawal, and chronic digital media anxiety. The sheer mass of recent cases suggests an alarming new outbreak of an age-old scourge: the brand safety crisis.  Over the course of this presentation, Neil Ford will summarize the studie's key findings and attempt to trace the epidemic’s root causes, ultimately identifying how brands, agencies, publishers, and platforms can limit their risk in a more complicated digital media environment.

5:05 – 5:15pm Closing Remarks, IAB Canada

5:15 – 6:15pm Cocktails & Networking



Thank you to our Sponsors

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