The online advertising industry continues to grow in double digits year over year providing thousands of jobs to Canadians across all sectors. A critical factor to successfully scaling our rapidly evolving agency, marketing, publishing and operations models is to find and keep excellent talent.

IAB Canada proudly presents Business of Digital – Currency of Talent edition. This discussion will be focusing on emerging skill sets required to future-safe your business as well as the realities of finding, training and most importantly, retaining the greatest asset of our industry – good people. We will also discuss the elephant in the talent pool – AI and its impact on the digital advertising workforce.


Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:20pm Opening Remarks, and Currency of Talent Barometer Report Results

Kelly Sanderson, Director of Education, IAB Canada
1:20pm – 1:50pm Drawing in and Retaining Talent – An Agency Panel Discussion

In the digital age of marketing ad agencies are regularly faced with the challenge of finding and securing the right talent with up-to-date, in-demand skills. Then, once they've been hired, the challenge seems to continue but what can be done? These aren't new challenges but they seem to be amplifying with new competition for digital talent only increasing.

In this panel we will talk about how agencies are working to attract the right talent and what can be done to keep them engaged.

Caroline Bergeron, Vice President, Data and Technology, GroupM
Caroline Breton, Managing Director, Mindshare
Caroline Moul, President, PHD Canada

Moderator – Shane Cameron, Chief Innovation Officer, OMD

1:50pm – 2:20pm Creating a Culture of Innovation

Sam Sebastian, President & CEO, The Weather Network & MétéoMédia, Pelmorex Corp

2:20pm – 2:35pm  BREAK

2:35pm – 3:05pm In-House/ Agency – The Realities Faced by Both Directional Approaches – Fireside Chat

Gah-Yee Won, Director, Global Digital Brand Strategy, Scotiabank & IAB Canada Marketer Council Co-Chair
Derek Bhopalsingh, Vice President- Digital, Wavemaker Canada & IAB Canada Agency Council Co-Chair

3:05pm – 3:35pm Leadership in a Decentralized Workplace

We have Skype, Yammer, Slack, Webex, GoToMeeting, Basecamp and more, so do we really need to come into the office? In this session we'll discuss the advantages and disadvantages of a remote workforce.

Stephanie Shanks, Senior Lead of Social Care Support, Shopify Canada

3:35pm – 4:05pm The Three Trends that will Shape the Future of Work

Diana Luu, Head of Marketing Solutions, LinkedIn Canada

4:05pm – 4:35pm What are the Skills Require for the Next 10 Years? Panel Discussion

As we move more deeply into the information age, what kinds of skills will the new workforce need? How will automation effect the media workflow, is it a time saver or job killer? In this panel we will discuss what skills the future digital marketer will need and the continuing evolution of the industry.


Brandon Kirk, VP Client Solutions, Rogers Media
Michelle Slater, Head of Business Marketing, Twitter Canada
Nancy McConnell, Head of Agency, Google Canada

Moderator: Matt Hunt, Founder & CEO, Genius Advantage

4:35pm – 4:40pm Closing Remarks

Kelly Sanderson, Director of Education, IAB Canada

4:40pm – 6:00pm Cocktails + Networking

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