Business of Digital: Location Based Advertising – Toronto
As Location-based advertising continues to grow in capabilities, scale and adoption, the use of geo (i.e. place-based) data-enabled marketing continues to capture share in Marketer’s plans and budgets.
IAB Canada is proud to present the Annual Business of Digital Location Based Advertising event to unpack the incredible multi-platform possibilities that exist in this realm. We will present our third annual Location Based Advertising Barometer Report which provides a Canadian perspective on the growth of this sector and the key factors contributing to its future state.
Learn about the latest developments in Digital Out of Home, the progress on mobile metrics, key considerations on location intelligence including data accuracy, consumer attitudes toward sharing location data including the value equation and many other issues around the judicious use of geo-targeting in digital advertising.
For sponsorship opportunities please contact Taylor Kormann at firstname.lastname@example.org
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