Location based advertising is a rich topic encompassing everything from sophisticated uses of geo-data to the digitization of out of home advertising. Digital Out of Home advertising has made significant advancements over the past few years. From inventory options to targeting capabilities, it’s a whole new world for this medium.

Join us for the second edition of Business of Digital Location Based Advertising where we will discuss what’s available, why it’s unique, what makes it an integral part of an integrated media plan and how to buy it.


Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:15pm Welcome & Introduction – Sonia Carreno, President, IAB Canada

1:15pm – 2:00pm  Panel Discussion: The Evolution of Location-Based Advertising – Media Owner & Data Provider POV

Moderator – Mike Blanchard, IAB Canada DOOH Committee Co-Chair & National Sales Mobile, Bell Media

Edward Layton, VP of Sales, Juice Mobile
Bala Gopalakrishnan, Managing Director, Pelmorex Data
Amanda Dorenberg, VP marketing and tech., Outfront Media
Barbara Huggett, GM Canada, Captivate
Debbie Drutz, VP, Astral

2:00pm – 2:30pm  Beyond Awareness & Reach – A Data Driven DOOH Case Study

Karine Meillat, Media Planner,Ubisoft Entertainment

Karine Meillat of Ubisoft presents a case study of their recent campaign for the launch of FC5 showing how dynamic, mobile-powered audience data applied to digital out of home via Campsite’s programmatic platform not only helps avoid spill but has a direct impact on mobile view rates and helps drive users further down the funnel as part of a sequential strategy.

2:30pm – 3:00pm Location Based Mobile Data –  Agency, Brand & Consumer Concerns

Jayson Ayers, SVP Mobile Partnerships, UberMedia Group
Jamie Thompson, President, Chameleon Digital Media and Adapt Media
Alan Sifuentes, General Manager, Chameleon Digital Media

3:00pm – 3:15pm  BREAK

3:15pm – 3:20pm The importance of Accurate Data
Chris Lombardi, President, Apex Mobile
Danielle Hanson, Head of Platform Sales and Partnerships, Thinknear

3:20pm – 4:05pm Panel Discussion: Client reactions to the latest advances in Location-based advertising! 

Moderator – Abby Worthington, IAB Canada DOOH Committee Co-Chair & Product Director, Digital, Outfront Media

Kabil Rahaman, Director, Platform and Capabilities, OMG
Janice Liu, VP of Digital Solutions, Cossette
Heidi Krause, Group Director, Digital Performance, Unison
Caroline Bergeron, Vice President of Product and Trading, Xaxis

4:05pm – 4:35pm  The Changing Landscape – Fireside Chat

Stuart Garvie, CEO, Group M
Sonia Carreno, President, IAB Canada

Thank you to our Sponsors

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