Join us on January 18, 2018 for French Canada’s Business of Digital: Metrics – Cracking Cross Platform

IAB Canada Business of Digital: Metrics – Cracking Cross Platform is a half day conference with the latest insights into the Canadian consumer and media audience marketplace. If you are a digital or multi-platform professional from the buy, sell, marketer, research or technology sides of the ad industry, this is for you. Get fresh measurement-based take-aways on leading-edge planning / activation challenges, that you can put to work as soon as you return to the office.

Plus, we reveal the latest Canadian Media Usage Trends (CMUST) results directly affecting French Canada, commission by IAB Canada.

In addition to the CMUST results, three leading Canadian research/analytics presentations will be unveiled.

What is CMUST?
Since its inception in 2004, IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record. The study documents consumers’ changing media consumption across all media as digital technologies impact the lives of Canadians. It focuses on how new devices and new types of content are triggering ways consumers devote more and more time to the Internet.

Time Agenda Items

8:15 – 9:00am  Breakfast and Registration

9:00 – 9:05am  Welcome & IntroductionSteve Rosenblum – Director of Research – IAB Canada

9:05 – 9:10am  Welcome Message – Cineplex

9:10 – 9:40am

Fireside Chat : Numeris Cross Platform Audience Measurement Test (Video Audience Measurement) with Kantar Media and comScore

Learn about Numeris’ recently announced partnership with Kantar Media/comScore to test Numeris’ cross-device, multi-screen Video Audience Measurement (VAM) methodology in Canada. What are the potential implications for media planning and buying? 

  • Moderator – Steve Rosenblum – IAB Canada

  • Neil McEneaney – President & CEO – Numeris

  • Brent Bernie – General Manager – comScore Canada



9:40 – 10:50am CMUST 2017 – Mapping Media on Canada’s 15,000th Anniversary – Steve Rosenblum – Director of Research – IAB Canada

Canada’s “150th anniversary” this year, is a misnomer if ever there was one.

Add two 0’s to 150 and we have a closer sense of the actual age of this landmass.

The first peoples of Canada appeared at least 10,000 years ago and there is evidence that the population of what is now called Canada had a strong sense of place long before the first Europeans came to the north eastern shores of North America.

Canada once was a vast entity made up of unexplored area and today the Internet medium is also, to a large extent, unexplored.

This presentation attempts to map many components of the Internet medium on the longitude of weekly Reach and latitude of weekly time.

The legacy media serve as points of comparison.

Guiding us through this journey are 9 original, historical maps which tell the story of exploration of Canada and serve as chapter headings.

These maps come from the recently released book entitled “A History Of Canada In Ten Maps” the oldest of which is over 1,000 years old.

Our 9 chapters of “discovery” are;

  1. Devices – 9 routes for accessing the Internet.

  2. Mapping Media – by REACH longitude and TIME latitude.

  3. E-Commerce – Here lies monsters. The fear of the E-Commerce unknown.

  4. Online Audio – An outpost on the edges of Internet revenue.

  5. Video – An expending frontier.

  6. Unearthed – New Internet territory to be explored.

  7. Online Traffic – Turning the map upside down.

  8. Money – In search of fortune.

  9. Summary – The end of the journey?



10:50 – 11:05am BREAK

11:05 – 11:35am Shannon Austin – Sales Data Insights Manager – OATH

11:35 – 12:05am  Digital Trends 2018: Outlook for the Canadian Market – Paul Briggs – eMarketer

As digital transformation sweeps across every organization and sector, brands and agencies are trying to discern the impact for marketing. Paul will cover eMarketer’s findings related to emerging trends and how they apply specifically to the Canadian market. Some key questions addressed include:

  • How are marketers using artificial intelligence (AI) to glean consumer insights and optimize engagement?

  • What emerging digital formats will generate the most investment in 2018?

  • What are the implications of stricter privacy regulations for digital marketing?

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