Business of Digital: Re-Defining Premium
Digital advertising has been served well by the standardization of ad units as well as the ability for advertisers to access scale for reasonable costs. However, as digital media expenditure has overtaken all other forms of advertising over the years, and as advertisers continue to spend unprecedented amounts in the channel, we have seen a marked increase in scrutiny around the very definition of “quality”.
Join our Business of Digital – Re-Defining Premium event where we discuss what high quality looks like in 2020 by exploring the potential halo effect in premium placement, the emerging gold standard in terms of safe and trusted supply, the tension between scale and “less is more” and the power of investing in creative while unpacking the latest advancements in dynamic creative.
This is a must-attend event for advertisers and agencies looking for answers around quality media investments, as well as ad tech and publishers looking to deliver the best inventory and services in an increasingly scrutinized channel.
For 2020 Sponsorship Opportunities, please reach out to firstname.lastname@example.org
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