Business of Digital – Report on Data: Measurement & Accountability

Join us on November 24 & 25th for IAB Canada’s Business of Digital: Report on Data where you can expect to hear the latest insights into the Canadian consumer/ media audience marketplace and how they are measured. Geared towards digital or multi-platform professionals from the buy, sell, marketer, research and technology sides of the ad industry this two day event is guaranteed to explore fresh measurement-based take-aways on leading-edge planning and activation challenges, that you can put to work as soon as you return to the office.

This year’s event will also include a timely discussion that will focus on important updates in audience measurement, transparency as well as the most recent update from IAB Tech Lab on the progress being made as we move towards cookie independence with Project Rearc.

Also, PHD will be revealing the latest Canadian Media Usage Trends (CMUST) study results. Since its inception in 2004, PHD’s Canadian Media Usage Trends Study (CMUST) is the most comprehensive Canadian study crossing all major media. Based on recognized consumer and audience research sources, the study documents changing media consumption as digital technologies impact the lives of Canadians. It focuses on how new devices and new types of content are triggering ways consumers devote more time to the Internet. Topics that the report has looked at to date include, Car Connectivity, Wearables, Multi-platform data from Vividata, the impact of Smart TV, and Smart Speakers and more.

The final session on November 25th will be IAB Canada’s AGM which includes a year in review and a look at what to expect for 2021. This exclusive portion of the event is for IAB Canada members only and is free to attend.