Agenda
November 24 - Report on Data Day 1
| Time (EST) | Topic |
|---|---|
| 1:00pm – 1:10pm | Opening Remarks
Steve Rosenblum, Director of Research, IAB Canada |
| 1:10pm – 2:10pm | CMUST 2020: Media Momentum
Since 2001, the annual Canadian Media Usage Study has tracked the media consumption trends of Canadians. Speaker – Matt Devlin, Managing Director Marketing Science, PHD Canada |
| 2:10pm – 2:35pm | Advancing DOOH Measurement
COMMB will provide a brief overview of the new digital out-of-home measurement methodologies, including how COMMB is using mobile location and geospatial movement data, audience segmentation and statistical analysis to advance the standard of DOOH measurement in Canada. Speaker – Rosanne Caron, Advisor, COMMB |
| 2:35pm – 2:45pm |
The Path to Total Video Measurement in Canada
Video Audience Measurement Update from Numeris
Speaker – Catherine Malo, SVP, Cross-Media, Business Development & Communication, Numeris
|
| 2:45pm – 3:05pm | An Update on Cross-Media Measurement and What’s Next for MRC
In this session, the Media Rating Council (MRC), will describe industry progress toward adoption of cross-media measurement standards and development of pilot tests for cross-media measurement. MRC will also discuss their top priorities for the remainder of 2020 and for 2021, including: Speaker – George Ivie, CEO and Executive Director, Media Rating Council |
| 3:05pm | Closing Remarks
Speaker – Steve Rosenblum, Director of Research, IAB Canada |
November 25 - Report on Data Day 2
| Time (EST) | Topic |
|---|---|
| 1:00pm – 1:10pm | Opening Remarks
Speaker – Steve Rosenblum, Director of Research, IAB Canada |
| 1:10pm – 1:40pm | The State of Advertising – Canadian Market Overview on Ad Spend
This year, Standard Media Index, SMI, launched in Canada with its near census-level spend data across media types. In this session SMI will unpack the state of advertising in Canada as the industry attempted to recover from a disastrous second quarter of advertising spend as a result of the Covid-19 lockdown. Canada, which was hit hard in the second quarter, down 47% versus one year ago, is showing signs of a normalization in September and October. SMI will illustrate how Canada compares to other major Anglo markets worldwide and look deeper into Digital, TV, Radio, Out of Home, and Print media types. The session will conclude with an IAB Canada membership exclusive view into the advertiser categories that are shaping Digital in Canada. Speaker – Darrick Li, VP Sales & Client Services, Canada, Standard Media Index |
| 1:40pm – 2:15pm | The Evolving Meaning of Transparency – Panel Discussion
How would we define transparency today? It’s a term used in so many conversations about consumer privacy, buyside/sell-side relations, the supply chain and the list goes on. Which definition should the industry be most concerned about and where do we need the most improvement. What should we tell a media investor to look out for in terms of red flags and what kinds of reporting can give an investor piece of mind? Join some of Canada’s digital thought leaders as they tackle this key issue in riveting conversation. Panelists:
Moderator: Sonia Carreno, President, IAB Canada |
| 2:15pm – 2:40pm | Progress on the Cookieless World – Project Rearc Update from IAB Tech Lab
With the continued threat of identifier deprecation (cookies, MAIDs, etc.) in 2021, how will the industry rearchitect itself to support responsible, addressable media through technical standards and proprietary innovation? Hear IAB Tech Lab provide a summary of progress across multiple efforts, remaining work in process, and how it all comes together within a comprehensive solution for industry adoption in 2021. Speaker – Jordan Mitchell, Senior Vice President – Identity, Data and Privacy Initiatives, IAB Tech Lab |
| 2:40pm – 2:45pm | Closing Remarks
Speaker – Steve Rosenblum, Director of Research, IAB Canada |
| 2:45pm – 3:15pm | IAB Canada AGM – A Year in Review
(IAB Canada members will be sent a separate zoom link in order to attend the AGM) |