The opportunities to capture reach through advanced video, audio and other innovative channels are growing. Sight, Sound and Motion in digital channels provide advertisers with flexibility to deliver compelling creative at the right time to the right audience. Layering on location-specific data and various measurement models, the possibilities for advertisers to reach consumers in post-cookie times are hard to keep track of.

Join us in-person to discover the power of sight, sound and motion and how it plays across the path to purchase. Learn about the latest innovations and how they work to create valuable exchanges with consumers at a time when experience and consumer trust are the priority.

This event is sold out! Waitlist Registration is now closed.

Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com

Agenda

Time (EST) Topic
12:30 – 1:00pm Registration
1:00 – 1:05pm Opening Remarks

Laura Ferron, Senior Director, IAB Canada

1:05 – 1:15pm State of Reach in Canada

IAB Canada’s President, Sonia Carreno, presents the results from the 2023 State of Reach Barometer report. This report covers off key considerations from the buy side as we head into Q2 and provides insights into Canadian media decision-making for reach.

Speaker:

  • Sonia Carreno, President, IAB Canada
1:15 – 1:30pm Delving into Reach Audiences Across Segments, Verticals, & Channels

As digital video expands across screens, platforms and content providers – how can marketers ensure they are reaching their desired audiences at scale? Ben Wise, Head of Programmatic Media and Jeremy Freedman, Head of Programmatic Media Agency at Google delve into the challenges of fragmentation in digital video, how technology can help advertisers continue to deliver the results they need, all while managing an increasingly complex ecosystem. 

Speakers:

  • Ben Wise, Head of Programmatic Media, Google Canada
  • Jeremy Freedman, Head of Programmatic Media, Agency, Google Canada
1:30 – 1:55pm Panel: CTV Round-Up

Industry experts discuss the advancements in CTV and how to successfully measure across channels, ensure reach, scale and more while exploring what’s next in a rapidly changing environment. 

Moderated by Katie Wolf, President, Peloton Media 

Panelists: 

  • Dave Pauk, Sales Director, Samsung Ads   
  • Josh Alvernia, Chief Executive Officer, Clue
  • Ryan Marchant, Head of Data and Product Development, Corus Entertainment
  • Sabrina Anand, Senior Director Buyer Development, Index Exchange  
1:55 – 2:05pm Media Break
2:05 – 2:15pm The State of Audio

Mike Viner, Director Digital Audio Advertising at Rogers Sports and Media presents the generational differences on consumer behaviour and the latest data on audio consumption in Canada. Learn how to maximize your reach and apply these findings to deliver your campaign to the right audience. 

Speaker:

  • Mike Viner, Director Digital Audio Advertising, Rogers Sports and Media 
2:15 – 2:40pm Panel: Audio Round-Up

Audio continues to impress with opportunities across several channels. Listen to industry leaders unpack the latest developments on the audio front. 

Moderated by Karim Kanji, VP Digital and Emerging Media, Active International Canada

Panelists:

  • Heather Gordon, Managing Director Canada, Acast 
  • Ivan Pehar, Country Manager, Spotify Canada
  • Raven Opatovsky, Head of Media, Tim Hortons
  • Ryan Ladisa, VP of Sales, Dax
2:40 – 2:50pm Rethinking the Way we Move: An Analysis of Consumer Trends

Bala Gopalakrishnan, Pelmorex’s Chief Data Officer, shares valuable insights into how geolocation information can be utilized to better understand consumer behaviour and identify emerging needs. By examining geographical relocation, travel patterns, behavioural trends, and consumer visitation, businesses can generate informed decisions and implement effective marketing solutions.

Speaker:

  • Bala Gopalakrishnan, Chief Data Officer, Pelmorex Corp.
2:50 – 3:00pm Media Break
3:00 – 3:25pm Panel: DOOH Round-Up

From measurement to unique opportunities within retail media – this is not the OOH palette we remember. Industry experts explore the fast-moving DOOH sector and shed light on practical advice to leverage the opportunities.

Moderated by Triona Bonner, Vice President, Digital, Cossette Media

Panelists:

  • Dana Tisch, VP Sales Canada, Hivestack
  • Brian McKague, VP of Sales, Sanford Outdoor 
  • Ryan Fuss, SVP, Stingray Advertising
  • Scott Mitchell, Managing Director, Vistar Media
3:25 – 3:35pm Fireside Chat: Canadian Content Creators

What’s new in content creation for advertisers? Hear two Canadian content studio powerhouses discuss the latest trends in building compelling content for Canadian audiences and why investing in integrated brand content solutions is worthwhile. 

Moderated by Sonia Carreno, President, IAB Canada

Panelists:

  • Kiran Rana, Senior Content Strategist / Executive Producer of Podcasts, Globe Content Studio, The Globe and Mail 
  • Marie-Claude Desjardins, Senior Director of Media Creativity, Quebecor Media 
3:35 – 3:45pm Fireside Chat: A Path to Success

How can advertisers capitalize on reach in fragmented media landscape? Hear The Trade Desk and Xaxis discuss how to access scaled audiences in a cookieless media environment and how to plan for incremental growth.

Moderated by Sonia Carreno, President, IAB Canada

Panelists:

  • Christos Nikitopoulos, General Manager, The Trade Desk 
  • Seif Khemaissia, Managing Director, Xaxis 
3:45 – 3:55pm Fireside Chat with Amazon Ads and Twitch: A Campaign that McDelivered

In this session, Uri Gorodzinksy, Managing Director at Amazon Ads and Christopher Walton, Head of Sales at Twitch Canada will provide an overview of how brands can make the most of their media investments by harnessing the power of multiple ad services to meet their business objectives. This discussion will provide insight into a McDonald’s case study to illustrate how a brand successfully combined Amazon Ads and Twitch services to achieve their business goals.

Speakers:

  • Christopher Walton, Head of Sales, Twitch Canada
  • Uri Gorodzinsky, Managing Director, Amazon Ads
3:55 – 4:00pm Closing Remarks

Laura Ferron, Senior Director, IAB Canada

4:00 – 5:00pm Social Networking

Drinks & Hors d’oeuvres

 

Thank you to our Sponsors

Elite Corporate Sponsors

Industry Sponsors

   

Venue Sponsor

Speakers

  • Sonia Carreno President,
    IAB Canada
  • Laura Ferron Senior Director,
    IAB Canada
  • Karim Kanji VP Digital and Emerging Media,
    Active International Canada
  • Ben Wise Head of Programmatic Media, Google Canada
  • Jeremy Freedman Head of Programmatic Media, Agency, Google Canada
  • Dave Pauk Sales Director,
    Samsung Ads
  • Ryan Marchant Head of Data and Product Development, Corus Entertainment
  • Mike Viner Director Digital Audio Advertising,
    Rogers Sports and Media 
  • Heather Gordon Managing Director Canada,
    Acast 
  • Ivan Pehar Country Manager,
    Spotify Canada
  • Raven Opatovsky Head of Media,
    Tim Hortons
  • Ryan Ladisa VP of Sales,
    DAX
  • Ryan Fuss SVP,
    Stingray Advertising
  • Christos Nikitopoulos General Manager,
    The Trade Desk 
  • Christopher Walton Head of Sales,
    Twitch Canada
  • Uri Gorodzinsky Managing Director,
    Amazon Ads
  • Dana Tisch VP Sales Canada,
    Hivestack
  • Katie Wolf President, Peloton Media
  • Marie-Claude Desjardins Senior Director of Media Creativity, Quebecor Media
  • Kiran Rana Senior Content Strategist / Executive Producer of Podcasts, Globe Content Studio, The Globe and Mail 
  • Sabrina Anand Senior Director Buyer Development, Index Exchange  
  • Josh Alvernia Chief Executive Officer, Clue
  • Brian McKague VP of Sales, Sanford Outdoor
  • Bala Gopalakrishnan Chief Data Officer, Pelmorex Corp.
  • Seif Khemaissia Managing Director, Xaxis
  • Triona Bonner Vice President, Digital, Cossette Media
  • Scott Mitchell Managing Director, Vistar Media