Back by popular demand, the Business of Digital “State of the Nation” event will be taking place again in Toronto on May 30 bringing the industry together from coast to coast to deliver updates on critical issues facing the digital advertising industry.

State of the Nation will kick off in Toronto with discussions on GDPR compliance, an update on fraud, important Canadian policy developments, brand safety reporting and more. This mid-year event is designed to bring you the facts and create a town hall environment to discuss current issues. We will also delve into emerging topics that will undoubtedly contribute to changing and shaping the online advertising industry in the coming years.

The 2018 event will take place in Toronto, Halifax, Montreal, Calgary and Vancouver.


Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:30pm IAB Canada Industry Update
Sonia Carreno, President of IAB Canada provides an overview of the most critical issues being tackled in the digital media supply chain. This discussion will provide you with a roadmap of what is to come for the rest of 2018 and beyond.

1:30pm – 2:00pm Canadian Digital Measurement White Paper
Nielsen Digital Ad Ratings and Digital Brand Effect

Dale King, Director, Client Strategy, Nielsen Media Research  & Jonathan Dunn – Sr. Director, Business Development – Juice Mobile

Please join us for the release of Nielsen's fifth Digital White Paper highlighting Canadian benchmarks and trends. Dale King will be sharing industry benchmarks for campaign performance, best practices to maximize digital reach, a deep dive into mobile and answering the often asked question – does digital resonate with Canadians? Dale will be sharing the stage with Jonathan Dunn from Juice Mobile. Jonathan will present in-app brand results and best practices utilizing brand lift to maximize in-app efficiencies.

2:00pm – 2:30pm Tackling Fraud in the Supply Chain – Here and Now
Rachel Nyswander Thomas, SVP, Operations & Public Policy at Trustworthy Accountability Group (TAG) and Sonia Carreno unpack the state of fraud in the North American supply chain, our traction towards eliminating it and some of the hurdles we still need to overcome.

2:30pm – 2:45pm BREAK

2:45pm – 3:15pm Today’s Digital Nation: Canada 
Bryan Segal, Vice President, comScore

comScore will present invaluable insights on the state of digital media in Canada by highlighting the top 10 items that all stakeholders should know.  Benchmarks in mobile, video, audience segmentation, behavioral insights, and examples/ best practices from around the globe to help drive the future of marketing and advertising in Canada.

3:15pm – 3:45pm Policy & Regulatory Affairs Rapid Fire Discussion
Jason Kee, Public Policy and Government Relations Counsel, Google Canada summarizes critical files affecting digital media in 2018 and what is currently being done about them. Sonia Carreno will review the state of Privacy covering both PIPEDA and international progress on the Transparency framework for the GDPR.

3:45pm – 4:15pm IAB Tech Lab – Purveying Global Security and Technical Solutions to the Supply Chain
Brendan Riordan-Butterworth, Senior Director of IAB Tech Lab will provide an overview of all the projects on the go at the Lab, discuss the recent acquisition of DigiTrust and what this means for the industry as well as provide an update on Ads.txt adoption. Brendan will share some other exciting developments on the horizon – all designed to assist in our mission to secure the supply chain.

4:15pm – 4:30pm Q&A & Closing Remarks

Sonia Carreno, President, IAB Canada

4:30pm – 6:00pm  Cocktails

For sponsorship information please contact Taylor Kormann


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