State of the Nation: Calgary
The Business of Digital “State of the Nation” event will be taking place in Calgary on June 6 bringing the industry together from coast to coast to deliver updates on critical issues facing the digital advertising industry.
State of the Nation will kick off in Toronto with discussions on GDPR compliance, an update on fraud, important Canadian policy developments, brand safety reporting and more. This mid-year event is designed to bring you the facts and create a town hall environment to discuss current issues. We will also delve into emerging topics that will undoubtedly contribute to changing and shaping the online advertising industry in the coming years.
The 2018 event will take place in Toronto, Halifax, Montreal, Calgary and Vancouver.
|Time|| Agenda Items
|1:00pm – 1:30pm|| Registration
|1:30pm – 2:00pm||IAB Canada Industry Update
Sonia Carreno, President of IAB Canada provides an overview of the most critical issues being tackled in the digital media supply chain. This discussion will provide you with a roadmap of what is to come for the rest of 2018 and beyond.
|2:00pm – 2:30pm||Today's Digital Landscape: Canada
Darrick Li, Senior Director, Sales, comScore
comScore will present invaluable insights on the state of digital media in Canada by highlighting the top 10 items that all stakeholders should know. Benchmarks in mobile, video, audience segmentation, behavioral insights, and examples/ best practices from around the globe to help drive the future of marketing and advertising in Canada.
|2:30pm – 3:00pm|| Getting Into Motion: Using Data Connectivity to Unlock Marketing Intelligence Data
Jason Furlano, VP of Sales, MiQ
Connectivity is the key to accurate and actionable marketing intelligence. With location-based targeting, marketers are now equipped technologically to bridge the gap between digital message and physical store visits. The goal of this session is to make sure brands are equipped both technically and strategically to unlock disparate datasets and elevate media metrics. We'll review the basics of location-based targeting, and how you can take the next step in using location data to inform marketing decisions.
|3:00pm – 3:10pm|| BREAK
|3:10pm – 3:40pm||Audience Data today and Tomorrow: Five Predictions on the Future of Data.
Ian Hewetson,VP Sales, Torstar and General Manager, Eyereturn
A practical guide to improving campaign results using audience data methodology available today, followed by five predictions on the future of data, as influenced by trends ranging from technology to culture to regulation.
|3:40pm – 4:10pm||
Context Matters: Using biometrics to understand the value of digital ad environments
Shannon Austin, Sales Data Insights Manager, OATH
Brand safety and transparency are two of the hottest topics in digital marketing in 2018. Marketers are focused on “cleaning up the swamp” and ensuring visibility into each step of the ad buying process.
Avoiding fraudulent sites, fake news and profane content are all part of the brand safety puzzle, but the marketer’s mission to build and maintain a brand’s reputation doesn’t stop there. Not all “safe” digital advertising environments are created equally nor do all "safe" environments lead to the same kind of connection between brands and consumers.
In this study we use biometrics to better understand how Canadians react differently to messaging in various ad environments to help quantify the value of digital ad environments.
|4:10pm – 4:40pm||Untapped Opportunities: Investing in Data Expertise and Creative Talent
Saad Uddin, CEO, Native Touch
With the existing threats to the availability of data and overall widespread banner blindness, this session will focus on some untapped opportunities within digital advertising. The goal will be to provide examples and strategies that can be employed by nimble marketers to drive tangible business results.
|4:40pm|| Closing Remarks
|4:40pm – 6:00pm||Cocktails + Networking|
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