Business of Digital – Thought Leaders in Session: Digital for Reach

A Cookieless world, cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2021?

Globally, the industry is working to redefine addressable media that provides advertisers with scale and valuable audience segments while respecting privacy and several other quality filters. In this jam-packed seminar, we will explore how advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels, and explore how to measure campaign success in the face of diminishing cookies.

You will also be given a chance to mingle like you’ve never before! Intertwined throughout the seminar are networking breaks where you’ll be able to see familiar faces and introduce yourself to new ones.

Agenda

July 7, 2021 - Digital for Reach

Time (EST)	Topic
1:00pm – 1:10pm	Opening Remarks, Laura Ferron, Sr. Director, IAB Canada
1:10pm – 1:30pm	The Importance of Consented First Party Audience in a Cookieless World Seth Forman, Head of Global Publisher Platforms, Quantcast
1:30pm – 1:45pm	Addressing Audiences: Leveraging Contextual Intelligence for Reach Jon Berke, VP, Product Team, ZEFR
1:45pm – 2:00pm	Advanced Contextual Targeting: Unlocking the Story Jim Egan, VP, Global Strategic Sales, IAS Seif Khemaissia, Director, Programmatic & Analytics, Innocean Worldwide Canada Hibo Griffin, Director, Commercial Data, Globe and Mail
2:00pm – 2:10pm	Addressing Audiences Q&A
2:10pm – 2:30pm	Reaching a Diverse Canadian Market: Multicultural Benchmark Study Angela Li, Media Director, AVCommunications Abhinav Sood, Digital & Martech Lead, AVCommunications
2:30pm – 2:45pm	Networking Break
2:45pm – 3:00pm	Closing the Loop: How to Optimize Reach and Build Frequency with Advanced TV Jason Furlano, SVP Commercial, MiQ
3:00pm – 3:25pm	Channels that Drive Reach: Connected TV Dave Pauk, Regional Sales Director, Canada, Samsung Ads Christina Summers, Regional Sales Manager, Canada, Roku Raghu Kodige, Chief Product Officer and Co-Founder , LG Ads Moderator: Cassidy Coles, Senior Director of Supply Canada, Magnite
3:25pm – 3:50pm	Channels that Drive Reach: Digital Audio Heather Gordon, Managing Director, Canada, Acast Ivan Pehar, Head of Canada Spotify Stephanie Donovan, SVP, Publisher Development, North America, Triton Digital Moderator: Victor Genova, Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo
3:50pm – 4:15pm	Channels that Drive Reach: DOOH Nikki Hawke, CMO, Hivestack Jennifer Bidwel, Vice President, Sales, Allvision Nikki Stone, Executive Vice President, Media, APEX Moderator: Ashley Templeton, Senior Manager, National Sales, Bell Media
4:15pm – 4:30pm	Be Where Your Customers Are – Whoever They Are Uri Gorodzinsky, Country Manager, Amazon Advertising Canada
4:30pm – 4:30pm	Closing Remarks, Laura Ferron, Sr. Director, IAB Canada
4:35pm – 5:00pm	Networking