Business of Digital – Thought Leaders in Session: Digital for Reach
A Cookieless world, cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2021?
Globally, the industry is working to redefine addressable media that provides advertisers with scale and valuable audience segments while respecting privacy and several other quality filters. In this jam-packed 2-day seminar series, we will explore how advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels and explore how to measure campaign success with the face of diminishing cookies.
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