A Cookieless world, cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2021?

Globally, the industry is working to redefine addressable media that provides advertisers with scale and valuable audience segments while respecting privacy and several other quality filters. In this jam-packed seminar, we will explore how advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels, and explore how to measure campaign success in the face of diminishing cookies.

You will also be given a chance to mingle like you’ve never before! Intertwined throughout the seminar are networking breaks where you’ll be able to see familiar faces and introduce yourself to new ones.

Agenda

July 7, 2021 - Digital for Reach

Time (EST) Topic
1:00pm

1:10pm
Opening Remarks, Laura Ferron, Sr. Director, IAB Canada
1:10pm

1:30pm
The Importance of Consented First Party Audience in a Cookieless World

Seth Forman, Head of Global Publisher Platforms, Quantcast

1:30pm

1:45pm
Addressing Audiences: Leveraging Contextual Intelligence for Reach

Jon Berke, VP, Product Team, ZEFR

1:45pm

2:00pm
Advanced Contextual Targeting: Unlocking the Story

  • Jim Egan, VP, Global Strategic Sales, IAS
  • Seif Khemaissia, Director, Programmatic & Analytics, Innocean Worldwide Canada
  • Hibo Griffin, Director, Commercial Data, Globe and Mail
2:00pm

2:10pm
Addressing Audiences Q&A
2:10pm – 2:30pm Reaching a Diverse Canadian Market: Multicultural Benchmark Study

  • Angela Li, Media Director, AVCommunications
  • Abhinav Sood, Digital & Martech Lead, AVCommunications
2:30pm – 2:45pm Networking Break
2:45pm – 3:00pm Closing the Loop: How to Optimize Reach and Build Frequency with Advanced TV

Jason Furlano, SVP Commercial, MiQ

3:00pm – 3:25pm Channels that Drive Reach: Connected TV

  • Dave Pauk, Regional Sales Director, Canada, Samsung Ads
  • Christina Summers, Regional Sales Manager, Canada, Roku
  • Raghu Kodige, Chief Product Officer and Co-Founder , LG Ads

Moderator: Cassidy Coles, Senior Director of Supply Canada, Magnite

3:25pm – 3:50pm Channels that Drive Reach: Digital Audio 

  • Heather Gordon, Managing Director, Canada, Acast
  • Ivan Pehar, Head of Canada Spotify
  • Stephanie Donovan, SVP, Publisher Development, North America, Triton Digital

Moderator: Victor Genova, Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo

3:50pm – 4:15pm Channels that Drive Reach: DOOH

  • Nikki Hawke, CMO, Hivestack
  • Jennifer Bidwel, Vice President, Sales, Allvision
  • Nikki Stone, Executive Vice President, Media, APEX

Moderator: Ashley Templeton, Senior Manager, National Sales, Bell Media

4:15pm – 4:30pm Be Where Your Customers Are – Whoever They Are

Uri Gorodzinsky, Country Manager, Amazon Advertising Canada

4:30pm – 4:30pm Closing Remarks, Laura Ferron, Sr. Director, IAB Canada
4:35pm – 5:00pm Networking

 

Thank you to our Sponsors

Elite Sponsor

Platinum Sponsors

Networking Sponsor

Topic Sponsor

Prize Sponsors