With businesses across all categories flocking to eCommerce enablement over the past eighteen months, there have been dramatic shifts in the media landscape to accommodate the demand for high performance media in a competitive commerce market. From strategic planning to a fundamental change in the way advertisers view KPIs, eCommerce is driving the requirements for a re-imagined media landscape without cookies.

Join us for the annual Business of Digital eCommerce event, a seminar that digs into the challenges and opportunities of both well-established and newly enabled eCommerce brands. We’ll cover everything from the latest technology solutions and data strategies to creative that converts in an increasingly transactional web.

Time (EST) Topic

Opening Remarks
Laura Ferron, Sr. Director, IAB Canada

The State of eCommerce in Canada

Eric Morris, Managing Director, Retail, Google


The Changing eCommerce Environment – Fireside Chat

Duncan Blair, VP of Marketing, Article
Sonia Carreno, President, IAB Canada


Contextual Commerce Strategy

David Domitrovic, Director, Data Strategy & Analytics, Client Success, VerticalScope Inc.
Kate Musgrove, Director, RedFlagDeals.com
Jason Brilant, VP of Sales, VerticalScope Inc.


Why-Based Marketing: Helping Brands Uncover New Prospects Through Intent Signals

Victor Genova, Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo

2:30pm – 2:50pm 5 Ways To Increase Online Order Conversion Rates

With new web stores being created daily, there has been an ever-growing focus on how to optimize media spend & the online experience to increase sales. Join us for a 15-minute presentation that will cover 5 surefire ways to increase online conversion rates.

Adrian Lawrence, Integrated Marketing Manager, Shopify

2:50pm – 3:05pm Networking Break
3:05pm – 3:25pm For the Love of Shopping

Four decades into ecommerce, and just 4 in 10 Canadians say they prefer it to shopping in real life. We’ve focused so hard at making online shopping fast and checkouts seamless that we lost sight of the point — that shopping should be fun. Join Pinterest as we share why shopping is different on Pinterest and best practices for brands looking to set up shop.

Bobby Hennessey, Head of eCommerce and Fashion Partnerships, Pinterest Canada

3:25pm – 3:45pm Ahead of the trends: Millennials and Gen Zers are shaping the future of E-Commerce

Matt Bolivar, Retail Vertical Lead, Snap Inc.

3:45pm – 4:05pm First vs Third Party Data: Are First Party Journeys the answer to 21st Century Customer Relationships?

Ray Gerber, Chief Product Officer, Thunderhead

4:05pm – 4:35pm Loyalty in 2021 and Beyond

Navin Singh, VP of Marketing, SCENE
Jennifer La Forge, General Manager, Rakuten Rewards Canada
Christine Yuen, VP of Loyalty Portfolio Management, Loblaw Companies Limited

MC: Erin Murray, VP Marketing, Points

4:35pm – 4:40pm Closing Remarks

Laura Ferron, Sr. Director, IAB Canada

4:40pm – 5:00pm Networking


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