Business of Digital-Thought Leaders in Session: Location Based Advertising – Mobility is the Message
Location-based advertising is stronger than ever. With access to digital signage on the rise and contextual capabilities turning up their relevancy, the use of location intelligence to connect the right audiences with meaningful messages is scheduled to soar in the coming years. Join IAB Canada’s 4th Annual Location Based Advertising event where we will discover the latest innovations in vibrant space of mobile ads. This year we will delve into everything from tightening policies in location targeting to cool new in-store digital shopping interfaces – it’s all about being there at the right place with the right content.
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