Location data enabled targeting and contextually relevant creative executions are where it’s at. Brands looking to connect with audiences on the move are leveraging LBA data and platforms in creative ways and the scale and opportunities continue to evolve in 2021.

IAB Canada invites you to join us for our Location Based Advertising seminar where we will share our 2021 LBA Barometer Report results providing a Canadian perspective on growth and innovation within the sector. We will also explore the Canadian Landscape and upcoming changes we can expect in 2021 and beyond. Hear from experts who will update on us on the latest news in Mobile and Digital Out of Home opportunities and metrics as well as from our panelists who will discuss new privacy regulation and how they will affect future targeting capabilities and data capturing.


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