Agenda
February 23rd - Made in Canada - Day 1
Time (EST) | Topic |
---|---|
1:00pm – 1:05pm |
Opening Remarks
Haem Roy, Senior Manager, Marketing, Rogers Sports & Media |
1:05pm – 1:25pm |
IAB Canada Barometer Report
Sonia Carreno, President, IAB Canada |
1:25pm – 1:40pm |
Domestic Down Under – Perspective from IAB Australia – Fireside Chat
|
1:40pm – 2:00pm |
Exploring the “Made in Canada” Tool Kit – Rapid Fire Presentations
#1 – Maple Network Exchange Mark Petch, Business Development Director, Maple Network Exchange #2 – Canadian Domestic Allow List Jill Briggs, Policy & Regulatory Affairs, IAB Canada #3 – NosMédiasLocaux Mo Kahlain, Co-Founder & Head of Products and Business Strategy, M32 Connect |
2:00pm – 2:35pm |
Levelling the Playing Field – How Canadian Solutions are Supporting Domestic Media – Panel Discussion
Panelists:
Moderator – RJ Pauloski, VP Sales & Business Development, Canada, Teads |
2:35pm – 3:05pm |
Canadian Publishers Take Centre Stage – Panel Discussion
Panelists:
Moderator: Sonia Carreno, President, IAB Canada |
3:05pm – 3:10pm |
Closing Remarks
Haem Roy, Senior Manager, Marketing, Rogers Sports & Media |
February 24th - Made in Canada - Day 2
Time (EST) | Topic |
---|---|
1:00pm – 1:05pm | Opening Remarks
Neil Malik, Director of Client Services, Daily Hive |
1:05pm – 1:25pm | Canadian News Habits and Opinions
Rahul Sethi, Director of Insights, Vividata |
1:25pm – 1:45pm | Reaching all of Canada
Local media has a vital place in a media mix in order to reach communities in Canada. This session will support how to talk to clients, what to consider in planning and ensure local media is not a bolt on to a media plan. Investment in our community requires intention and it can generate a return. We will discuss the process for agencies and clients to get involved. Sarah Thompson (She/Her), CSO, Mindshare Canada |
1:45pm – 2:30pm | Who’s buying? Media Investors Weigh In – Panel Discussion
Panelists:
Moderator: Penny Hicks, Managing Director, Client Partnerships, Globe Media Group |
2:30pm – 2:35pm | Closing Remarks
Neil Malik, Director of Client Services, Daily Hive |