At the beginning of 2020, all the planning in the world couldn’t have prepared us for the disruption caused by COVID-19. One year in, brands have had to recalibrate and find new ways to connect meaningfully with consumers in our current reality. Finding the silver lining, IAB Canada has noted a distinct demand for buying local across all categories – including media.

To celebrate buying local, we invite you to join us for our first two-day Business of Digital: Thought Leaders in-Session event titled “Made in Canada” where we will discuss the importance of supporting local media and the halo effect that domestic media offers to brands.

We will introduce you to the newest technical tools available helping to streamline buying in the local market and will also put the spotlight on some key planning efforts being made by IAB Canada marketers and agency members in their quest to support homegrown media. Also on the agenda is a conversation with representatives from other local IABs to gain an understanding of how other key markets across the globe are addressing this shared issue.

This is an event you will not want to miss!

Agenda

February 23rd - Made in Canada - Day 1

Time (EST) Topic
1:00pm

1:05pm
Opening Remarks

Haem Roy, Senior Manager, Marketing, Rogers Sports & Media

1:05pm

1:25pm
IAB Canada Barometer Report

Sonia Carreno, President, IAB Canada

1:25pm

1:40pm
Domestic Down Under – Perspective from IAB Australia – Fireside Chat

  • Gai Le Roy, CEO, IAB Australia
  • Sonia Carreno, President, IAB Canada
1:40pm

2:00pm
Exploring the “Made in Canada”  Tool Kit – Rapid Fire Presentations

#1 – Maple Network Exchange

Mark Petch, Business Development Director, Maple Network Exchange

#2 – Canadian Domestic Allow List

Jill Briggs, Policy & Regulatory Affairs, IAB Canada

#3 – NosMédiasLocaux

Mo Kahlain, Co-Founder & Head of Products and Business Strategy, M32 Connect

2:00pm

2:35pm
Levelling the Playing Field –  How Canadian Solutions are Supporting Domestic Media –  Panel Discussion

Panelists:

  • Marlayna Campisi, Head of Digital Media Sales, autoTRADER Media
  • Mo Kahlain, Co-Founder & Head of Products and Business Strategy, M32 Connect
  • Mladen Raickovic, Head of Canada, Global Partnerships, Google

Moderator – RJ Pauloski, VP Sales & Business Development, Canada, Teads

2:35pm

3:05pm
Canadian Publishers Take Centre Stage – Panel Discussion

Panelists:

  • Brian Batenburg, Head of Programmatic & Performance, Globe Media Group
  • Sam Bevacqua, General Manager, Toronto, La Presse
  • Jeff Elgie, CEO, Village Media
  • Jutta Grünewald, SVP, National Revenues & Client Partnerships, Postmedia
  • Erika Lang, Director, National and Multi-Market Sales, STAR METROLAND MEDIA

Moderator: Sonia Carreno, President, IAB Canada

3:05pm

3:10pm
Closing Remarks

Haem Roy, Senior Manager, Marketing, Rogers Sports & Media

February 24th - Made in Canada - Day 2

Time (EST) Topic
1:00pm – 1:05pm Opening Remarks

Neil Malik, Director of Client Services, Daily Hive

1:05pm – 1:25pm Canadian News Habits and Opinions

Rahul Sethi, Director of Insights, Vividata

1:25pm – 1:45pm Reaching all of Canada

Local media has a vital place in a media mix in order to reach communities in Canada. This session will support how to talk to clients, what to consider in planning and ensure local media is not a bolt on to a media plan. Investment in our community requires intention and it can generate a return. We will discuss the process for agencies and clients to get involved.

Sarah Thompson (She/Her), CSO, Mindshare Canada

1:45pm – 2:30pm Who’s buying? Media Investors Weigh In – Panel Discussion

Panelists:

  • Judy Davey, Vice President, Media Policy and Marketing Capabilities, ACA
  • Axel Dumont, President, Cossette
  • Katie Wolf, President, Peloton Media Inc.

Moderator: Penny Hicks, Managing Director, Client Partnerships, Globe Media Group

2:30pm – 2:35pm Closing Remarks

Neil Malik, Director of Client Services, Daily Hive

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