Connected TV (CTV) offerings have been gaining momentum globally as well as here in Canada, and it is no surprise that 2020/21 home-staying was the catalyst for its acceleration. As audiences spent more time diversifying their TV viewing habits, video consumption surged causing a myriad of new ways for brands to engage with audiences.  

The IAB Canada Western Council invites you to join us to as for an afternoon of exciting conversation where we break down CTV opportunities in Canada, possibilities to scale, technological advancements, and how brands can think about and leverage this exciting medium.

This special Community Uninterrupted Session will take place on April 15th from 1:30pm – 3:00pm PST/ 4:30pm – 6pm EST

WARNING: be sure to brush up on your TV show knowledge as we’ll be quizzing you on just how much you know to determine who will be crowned the ultimate Screen Champion!

Agenda

Agenda

Time (PST) Topic
1:30pm – 1:35pm Opening Remarks

Dominic Laforest, Integrated Account Manager, Corus Entertainment

1:35pm – 1:55pm Buying Advanced TV in Canada

Laura Ferron, Sr. Dirctor, IAB Canada

1:55pm – 2:30pm
Connected TV in Canada –  Panel Discussion 
Panelists:
  • Huw Cawthorn, Digital Account Manager, Bell Media
  • Dave Pauk, Regional Sales Director, Canada, Samsung Ads
  • Julie Thorne, Media Account Director, Media Experts

Moderator: Jenn Bowie, Digital Media Manager, Barlow Media

2:30pm – 2:55pm

TV Trivia –The Ultimate Screen Champion

2:55pm – 3:00pm Closing Remarks

Dominic Laforest, Integrated Account Manager, Corus Entertainment

Thank you to our Sponsors

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