Join IAB Canada for an unplugged evening as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format, this “straight to-the-point” discussion will be casual, candid and timely as our market grapples with several legislative changes over the coming months.
A great opportunity to network with your peers at a Toronto institution – the Rivoli.
We can’t wait to see you there! Limited tickets available.
Agenda
| Time (ET) | Topic |
|---|---|
| 3:30 – 4:00pm | Registration |
| 4:00 – 4:05pm | Opening Remarks
Jill Briggs, Head of Policy, IAB Canada |
| 4:05 – 4:15pm | What Consumer Behavior Means for Media Planning in The Streaming Era
As consumers shift their TV viewing behavior from linear to streaming, they are adopting new behaviors. With these new behaviors, marketers need to pivot their media planning strategies for the streaming era. Hear from Justin Fromm, Insights, Samsung Ads who will dive into how consumers are engaging with streaming services, what platforms need to do to retain users and limit churn as well as how device and audience data should guide media planning in the streaming era. Speaker:
|
| 4:15 – 4:55pm | CTV Panel
A straight-to-the-point panel discussion on CTV’s real challenges and opportunities. Moderated by Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada Panelists:
|
| 4:55 – 5:00pm | Closing Remarks
Jill Briggs, Head of Policy, IAB Canada |
| 5:00 – 7:00pm | Social Networking
|
Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com
Thank you to our Sponsors
Elite Corporate Sponsors
Speakers
- Paul Foots Connected TV Lead, Google
- Justin Fromm Insights, Samsung Ads
- Tom Hill Partner Development Lead, Index Exchange
- Rose Hutchinson Director of Advanced Advertising Solutions, Rogers Sports & Media
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Jill Briggs
Head of Policy, IAB Canada - Laura Ferron Head of Member Relations & Strategic Partnerships, IAB Canada