Data Night – A Night out with your Peers!

Join IAB Canada for our inaugural evening gathering, dedicated to exploring marketers’ increasingly intimate relationship with data. Curated and organized by a collaboration between IAB Canada Data & Analytics and Marketer Council, this event is designed to help address the key questions about data management.

Grab a drink and take in 90 minutes of refreshing candor as we deconstruct the fundamental questions: what data is available, who should own the data, how can you transform your teams and assign the right talent to create an optimal collaboration models among internal teams and external partners.

Agenda

5:30 – 6:00pmRegistration & Networking

6:00 – 6:10pm – Welcome and Introduction

Carolina Jung, VP of Innovation, Cadreon

6:10 – 6:25pmActivating on Data ~ With a plethora of devices and connection points, understand how CRM data and other user signals can be leveraged to activate in a People Based marketing world

Darrin Porter, Director of Agency Partnerships, LiveRamp

6:25 – 6:40pm – Leveraging the Power of AI to Innovate in FinTech.

As much as we talk about it, Artificial Intelligence can still be elusive in the Insurance and Financial Services space. Today we will explore how Kanetix Ltd. has successfully implemented AI in its everyday business without the use of PII.

Andrew Lo, President & CEO, Kanetix

6:40 – 6:45pm – IAB Canada Marketer Council – Who are they?

Gah-Yee Won, Director, Global Digital Brand Strategy, Scotiabank

6:45 – 7:30pmRecalibrating Collaboration: The New Model – Panel Discussion – Industry experts who have adopted the new collaboration model join us to share their experiences in a candid conversation to address what the new model looks like, identifying who owns the data, how to structure the new model and so much more!

Moderator: Graham Mosey, CEO, IPG Brands Canada

Panelists:

  • Lysianne Planche, Senior Manager, Marketing Intelligence, Loblaw Digital
  • Seif Khemaissia, Director of Insights & Analytics, INNOCEAN
  • Mark Scigliano, CRM and Digital Marketing Manager, Kia Canada

7:30 – 7:40pm – Closing Remarks & Q&A

Sonia Carreno, President, IAB Canada

7:40 – 9:00pm – Drinks & Networking

 

Thank you to our Sponsors

Venue Partners