Join us for an engaging, unplugged conversation on the continued evolution of Canadians’ media usage as we unwrap the latest CMUST study presented by PHD. We’ll explore the shifts in Canada’s preferences and time spent across all media types, with a particular focus on the Vancouver market. We’ll feature insights from Environics Analytics that empower publishers, marketers and agencies to make sense of our dynamic media and measurement landscape. We’ll also feature a panel discussion on critical issues that affect the entire ecosystem in the continuing march to cookie independence. Set in the casual atmosphere of our Data Night, we’ll explore initiatives that reduce emissions in digital advertising and how we all can play a role in making a meaningful difference.
A great opportunity to network with your peers!
We can’t wait to see you there! Limited tickets available.
Agenda
| Time (PST) | Topic |
|---|---|
| 3:00pm – 3:30pm | Registration |
| 3:30pm – 3:35pm | Opening Remarks
Sonia Carreno, President, IAB Canada |
| 3:35pm – 4:40pm | CMUST 2023: Latest Trends on Canadian Media Usage
The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels. In its latest edition, we’ll explore generational differences, delve deeper into the current media spend distribution compared to time consumption, how retail is shifting to include digital commerce, and the advances in calculating the carbon footprint of ads. As you plan for 2024 and aim to stay ahead of what is to come, this session is not one to miss! Speaker:
|
| 4:40pm – 4:55pm | Making sense of the media and measurement world we’re in, and how Environics Analytics can help bring order to chaos
Learn how Environics Analytics’ unique data, technology and capabilities can help publishers, marketers and agencies bring order to the chaos of our fast-changing media and measurement landscape. Speaker:
|
| 4:55pm – 5:15pm |
Panel: Cookie Independence – Building a Sustainable Media Ecosystem 2024 is the year of cookie independence. While the industry grapples with several emerging topics, the most existential of them today, is the full deprecation of cookies by Q4. While many stakeholders are experimenting with alternatives, there are some trade-offs that we are facing. A loss of signal, some degradation in measurement and attribution and the development of new strategies to organize and leverage data to name a few. All this at a time when there is added pressure to address sustainability, diversity and responsible use of AI. IAB Canada is inviting you to a town hall discussion on this most pressing topic. We’ll have an open panel discussion to explore some of the opportunities and challenges that lie ahead. Moderated by Sonia Carreno, President, IAB Canada Panelists:
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| 5:15pm – 5:20pm | Closing Remarks
Sonia Carreno, President, IAB Canada |
| 5:20pm – 6:30pm | Social Networking
Drinks and Hors d’oeuvre |
Thank you to our Sponsors
Elite Corporate Sponsors
Topic Sponsors
Speakers
-
Carsen Kendel
Vovia -
Erin McWhinnie
Omnicom Media Group -
Sonia Carreno
IAB Canada -
David Phillips
Environics Analytics -
Kuldip Gill
Native Touch -
Kabil Rahaman
The Globe and Mail -
Jason Snider
OMD -
Alexander Bunkowski
Best Buy Canada