Join us for an engaging, unplugged conversation on the continued evolution of Canadians’ media usage as we unwrap the latest CMUST study presented by PHD. We’ll explore the shifts in Canada’s preferences and time spent across all media types, with a particular focus on the Vancouver market.  We’ll feature insights from Environics Analytics that empower publishers, marketers and agencies to make sense of our dynamic media and measurement landscape. We’ll also feature a panel discussion on critical issues that affect the entire ecosystem in the continuing march to cookie independence. Set in the casual atmosphere of our Data Night, we’ll explore initiatives that reduce emissions in digital advertising and how we all can play a role in making a meaningful difference.

A great opportunity to network with your peers!

We can’t wait to see you there! Limited tickets available.


Time (PST) Topic
3:00pm – 3:30pm Registration
3:30pm – 3:35pm Opening Remarks

Sonia Carreno, President, IAB Canada

3:35pm – 4:40pm CMUST 2023: Latest Trends on Canadian Media Usage

The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels.

In its latest edition, we’ll explore generational differences, delve deeper into the current media spend distribution compared to time consumption, how retail is shifting to include digital commerce, and the advances in calculating the carbon footprint of ads.

As you plan for 2024 and aim to stay ahead of what is to come, this session is not one to miss!


  • Erin McWhinnie, Group Director of Strategy, OMD
  • Jason Snider, President – West, OMD
4:40pm – 4:55pm Making sense of the media and measurement world we’re in, and how Environics Analytics can help bring order to chaos

Learn how Environics Analytics’ unique data, technology and capabilities can help publishers, marketers and agencies bring order to the chaos of our fast-changing media and measurement landscape.


  • David Phillips, Chief Product Officer, Environics Analytics
4:55pm – 5:15pm

Panel: Cookie Independence – Building a Sustainable Media Ecosystem

2024 is the year of cookie independence. While the industry grapples with several emerging topics, the most existential of them today, is the full deprecation of cookies by Q4.

While many stakeholders are experimenting with alternatives, there are some trade-offs that we are facing. A loss of signal, some degradation in measurement and attribution and the development of new strategies to organize and leverage data to name a few. All this at a time when there is added pressure to address sustainability, diversity and responsible use of AI.

IAB Canada is inviting you to a town hall discussion on this most pressing topic. We’ll have an open panel discussion to explore some of the opportunities and challenges that lie ahead.

Moderated by Sonia Carreno, President, IAB Canada


  • Alexander Bunkowski, Head of Digital Marketing, Best Buy Canada
  • Carsen Kendel, Group Account Director, Vovia
  • Kabil Rahaman, Head of Data Optimization, The Globe and Mail
  • Kuldip Gill, Director of Sales, Native Touch
5:15pm – 5:20pm Closing Remarks

Sonia Carreno, President, IAB Canada

5:20pm – 6:30pm Social Networking

Drinks and Hors d’oeuvre

Thank you to our Sponsors

Elite Corporate Sponsors

Topic Sponsors


  • Carsen Kendel Vovia
  • Erin McWhinnie Omnicom Media Group
  • Sonia Carreno IAB Canada
  • David Phillips Environics Analytics
  • Kuldip Gill Native Touch
  • Kabil Rahaman The Globe and Mail
  • Jason Snider OMD
  • Alexander Bunkowski Best Buy Canada