We all know about search and display, but what about emerging technologies that are fueling innovation: Audio, Video, Advanced TV and Out Of Home? Advanced media buying is changing the way in which media companies are making their inventory available, as advertisers and agencies continue to look for audiences and content to buy against. As we transition into these new frontiers, what organizational impacts will media have on these companies looking to adapt?

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Agenda

Time                   Agenda Items

5:00pm – 5:30pm Registration + Cocktails

5:30pm – 5:35pm  Opening Remarks, Julie Thorne, Supervisor, Manager, Mediasystems Design, Media Experts

5:35pm – 5:45pm  IAB Canada Update, Sonia Carreno, President, IAB Canada

5:45pm – 6:15pm The Future of TV Is Connected, Why Connected TV and OTT Will Soon Be a Force in Canada

Steve Kondonijakos, VP, Platform Marketing, Telaria

6:15pm – 6:30pm  Much ado about Data…

There’s a belief that we don’t ask enough questions when it comes to data and new addressable technologies, and as a result we might be discounting the potential before we truly understand it. With so much of our available information based on daily speculation, misinformation, or even over-hearing it’s easy to understand why.

So how do we make Data real, and dig in for the long haul?

Jon de la Mothe, VP of Ad Product & Operations at Rogers Media is joining us and will take us behind the scenes on a real life data effort in the Vancouver market, and then help moderate a panel of industry experts as they share how they are embarking on their own data journeys. What are they thinking about? What are the key questions they ask? How do they work with partners? What mistakes have they made? What are some real trends we should be following? How do they measure things are working? And of course, how do we ensure we are keeping our consumers and their privacy in mind along the way.

6:30pm – 7:10pm When it comes to Innovation, Technology and Data, are we Asking the Right Questions? Panel Discussion.

Join our panel of experts as they explore the new frontiers in digital media and dive deep into what you need to be asking to ensure your company's long-term future.

Moderator: Jon de la Mothe, Vice President, Ad Product & Operations, Rogers Media
Panelists:
-Saad Uddin, CEO, Native Touch
-Brad Jeffrey, Managing Director, Canada, Index Exchange
-Lindsay Noyes, Director of Digital Marketing, Lululemon
-Brandon Young, Manager of Digital Communications, BC Hydro

7:10pm – 7:15pm Closing Remarks, Julie Thorne, Manager, Mediasystems Design, Media Experts

7:15pm – 9:00pm Cocktails & Networking

Thank you so our Sponsor

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