Martech and adtech have been on a long-time path to convergence. 2022 has brought a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first party data to create powerful contextually relevant messages in the new game in town. Join us for the annual Business of Digital eCommerce event, a seminar that digs into the world of eCommerce. We’ll cover everything from the latest technology solutions and data strategies to dynamic creative solutions that convert.
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AGENDA
| Time (EDT) | Topic |
|---|---|
| 12:50pm – 1:00pm | Registration |
| 1:00pm – 1:05pm | Opening Remarks
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| 1:05pm – 1:15pm | Predictions and Tactics of Retail in Online Shopping
Reflecting on both pre-pandemic and pandemic holiday shopping seasons, Eric Morris of Google Canada will offer predictions and tactics to help make the 2022 holiday season a success. With category-specific insights, recommendations around in-store vs eCommerce, and suggested decision-making tactics, making this a session not to be missed! Speaker:
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| 1:15pm – 1:30pm | Is Omnichannel Ever Achievable in Canada?
For over a decade, Canadian marketers have imagined omnichannel marketing as a desired end state indicative of sophisticated, customer-centric marketing. While such a vision might motivate us to aim for better customer experiences, the long-envisioned future of omnichannel journey marketing in Canada may be beyond our reach due to legal or ethical concerns with the use of consumer data. Speakers:
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| 1:30pm – 1:40pm | Where Proximity Meets Opportunity: Through Retail-Based Digital Audio
As audio advertising makes its way into retail environments, brands and retailers have a golden opportunity to reach high-intent customers and bridge the gap between eCommerce and in-store. Join Stingray Advertising as they explore the impact of this new format, how to incorporate it into your media landscape, and what is yet to come. Speaker:
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| 1:40pm – 1:50pm | Speed Networking |
| 1:50pm – 2:15pm | The Emerging Power of Retail Media
What is the value exchange of reaching people at a receptive time in their consumer journey experience? Join us as we sit down with leaders in the retail commerce space to define retail media as its own channel, how it works and when to think about curated integration. Moderator:
Panelists:
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| 2:15pm – 2:25pm | Timely Changes, Timeless Truths: Embracing How Holiday Shopping Has Changed – And How It Hasn’t
We are living in a time of transformation – one in which we have seen shifts in how we work, how we express ourselves, how we connect, and how we shop. While much is changing, many human needs around holiday and shopping remain the same. Modern technology is delivering on timeless human needs in new ways. Learn how companies are meeting these expectations during key shopping moments to reach customers and drive sales. Speaker:
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| 2:25pm – 2:45pm | Re-thinking Customer Acquisition and Innovation
With rising customer acquisition costs, brands and retailers need to find new and creative strategies to seamlessly attract and convert high-intent shoppers through a variety of digital contexts. Join Lucas and Paresh as they explore the latest generation of advertising products and how you can leverage them today in your media landscape. Panelists:
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| 2:45pm – 2:55pm |
Getting Personal with First-Party Data In a world where first-party data is everything, do marketers really understand and appreciate the opportunity? Speakers:
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| 2:55pm – 3:20pm |
Striking a Balance to the Path to Purchase Join our agency panel comprised of experts across the country, as we delve into the current approach of performance-based advertising and explore first-party data along with other fool-proof avenues to drive transactions and become more competitive in an ever-demanding market. Moderator:
Panelists:
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| 3:20pm – 3:30pm | Closing Remarks
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Thank you to our Sponsors
Elite Sponsors
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Topic Sponsor
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Questions?
Contact us at events@iabcanada.com.