Martech and adtech have been on a long-time path to convergence. 2022 has brought a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first party data to create powerful contextually relevant messages in the new game in town. Join us for the annual Business of Digital eCommerce event, a seminar that digs into the world of eCommerce. We’ll cover everything from the latest technology solutions and data strategies to dynamic creative solutions that convert.

Interested in a sponsorship opportunity? Reach out to


Time (EDT) Topic
12:50pm – 1:00pm Registration
1:00pm – 1:05pm Opening Remarks

  • Laura Ferron, Senior Director, IAB Canada
1:05pm – 1:15pm Predictions and Tactics of Retail in Online Shopping

Reflecting on both pre-pandemic and pandemic holiday shopping seasons, Eric Morris of Google Canada will offer predictions and tactics to help make the 2022 holiday season a success.

With category-specific insights, recommendations around in-store vs eCommerce, and suggested decision-making tactics, making this a session not to be missed!


  • Eric Morris, Managing Director, Head of Retail, Google Canada
1:15pm – 1:30pm Is Omnichannel Ever Achievable in Canada?

For over a decade, Canadian marketers have imagined omnichannel marketing as a desired end state indicative of sophisticated, customer-centric marketing. While such a vision might motivate us to aim for better customer experiences, the long-envisioned future of omnichannel journey marketing in Canada may be beyond our reach due to legal or ethical concerns with the use of consumer data.


  • Seraj Bharwani, Chief Strategy Officer, Acuity Ads
  • Sonia Carreno, President, IAB Canada
1:30pm – 1:40pm Where Proximity Meets Opportunity: Through Retail-Based Digital Audio

As audio advertising makes its way into retail environments, brands and retailers have a golden opportunity to reach high-intent customers and bridge the gap between eCommerce and in-store. Join Stingray Advertising as they explore the impact of this new format, how to incorporate it into your media landscape, and what is yet to come.


  • Ryan Fuss, SVP, Stingray Advertising
1:40pm – 1:50pm Speed Networking 
1:50pm – 2:15pm The Emerging Power of Retail Media

What is the value exchange of reaching people at a receptive time in their consumer journey experience? Join us as we sit down with leaders in the retail commerce space to define retail media as its own channel, how it works and when to think about curated integration.


  • Laura Ferron, Senior Director, IAB Canada


  • Tara Wilkinson, Director of Marketing, Best Buy Canada
  • Ray Balberman, Director of Strategy, Loblaw
  • Arthur Marcoviciu, Digital Marketing Director, The Home Depot Canada
  • Sonia Carreno, President, IAB Canada
2:15pm – 2:25pm Timely Changes, Timeless Truths: Embracing How Holiday Shopping Has Changed – And How It Hasn’t

We are living in a time of transformation – one in which we have seen shifts in how we work, how we express ourselves, how we connect, and how we shop. While much is changing, many human needs around holiday and shopping remain the same. Modern technology is delivering on timeless human needs in new ways.​ Learn how companies are meeting these expectations during key shopping moments to reach customers and drive sales.


  • Sarah Owen, Industry Manager of eCommerce, Meta Canada
2:25pm – 2:45pm Re-thinking Customer Acquisition and Innovation

With rising customer acquisition costs, brands and retailers need to find new and creative strategies to seamlessly attract and convert high-intent shoppers through a variety of digital contexts.  

Join Lucas and Paresh as they explore the latest generation of advertising products and how you can leverage them today in your media landscape.


  • Lucas Béland, CEO and Founder, Goloot
  • Paresh Vadavia, Co-founder and CEO, OPM Pros by Gen3 Marketing
2:45pm – 2:55pm

Getting Personal with First-Party Data

In a world where first-party data is everything, do marketers really understand and appreciate the opportunity?  


  • Jed Schneiderman, VP and Country Manager, Jebbit
  • Sonia Carreno, President, IAB Canada
2:55pm – 3:20pm

Striking a Balance to the Path to Purchase

Join our agency panel comprised of experts across the country, as we delve into the current approach of performance-based advertising and explore first-party data along with other fool-proof avenues to drive transactions and become more competitive in an ever-demanding market.


  • Jill Briggs, Head of Policy, IAB Canada


  • Seema Shah, Managing Director, Head of eCommerce, Cairns Oneil
  • Carsen Kendel, Account Director, Vovia
  • Emmanuel Lafleur-Velasco, VP of eCommerce, Reprise Canada
  • Courtney Strouthos, Strategy Director, Cossette Media
3:20pm – 3:30pm Closing Remarks

  • Laura Ferron, Senior Director, IAB Canada

Thank you to our Sponsors

Elite Sponsors

Samsung Ads logo


Topic Sponsor


Contact us at