Enterprise – Charting the New Digital Constellations

Registration for this event is now closed!

An All-Hands-on-Deck Experience

Prepare to boldly go where no digital advertising professional has gone before. This all-hands-on-deck experience has been called to convene the brightest minds from all stakeholders in Canada’s digital advertising industry.

Led by skilled starship captains from our own community, this new format promises an interactive experience where you and your fellow explorers actively engage in mapping today’s dynamic landscape of digital advertising.

As a community, we’ll address the core issues of the day. Live long and prosper!

Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com

What’s Enterprise?

Join IAB Canada’s groundbreaking workshop and actively shape the solutions to the most pressing challenges facing our industry. In this innovative format, you’ll:

Dive Deep into Critical Topics. Collaborate in breakout rooms led by industry experts, tackling these urgent issues:
- AI, Ethics, and Governance in Canada – Explore how to leverage AI’s potential ethically and responsibly in advertising. As a community, we’ll answer questions like – How can AI deliver measurable ROI for advertisers and publishers today? How will AI reshape digital advertising roles, and what skills are crucial for future success?
- Addressable Reach and the Indelible Signal – Discover strategies to balance privacy with effective targeting and measurement. As a community, we’ll address the challenges of reach by answering these questions – How can emerging channels and formats foster audience connections while ensuring privacy compliance? How can we maintain addressable reach and customer signals while practicing cookie-independence?
Share Insights and Build Consensus – Debrief as a group, gaining a broader understanding of these complex challenges.
Hear from Thought Leaders – Engage in panel discussions where industry veterans will share real-world experiences and perspectives on solutions.
Network and Connect – Build valuable relationships with peers and leaders at the forefront of our industry.

Leave this workshop empowered with actionable insights and ready to navigate the future of privacy-centric, AI-driven, and sustainable advertising.

Agenda

Time (ET)	Topic
12:30pm – 1:00pm	Registration
1:00pm – 1:10pm	Opening Remarks & Mission Deployment Talina van Essen, Operations Manager, IAB Canada
1:10pm – 2:50pm	Collaborative workshop. Influence the industry’s response to 2024’s most pressing trends. Chamber 1 – AI, Ethics & Governance This chamber of explorers will be on a mission to answer the implications of AI in our industry and redefine the context and coverage of sustainability Chamber 2 – Addressable Reach & Indelible Signal This chamber of explorers will be on a mission to discover new forms of addressability in the age of cookie independence.
2:50pm – 3:10pm	Media Break
3:10pm – 3:40pm	Chamber 1: Panel Discussion – AI Revolutionizes Advertising Discover practical applications for digital advertising from media planning, content creation, campaign optimization and more. This panel explores how to harness AI’s power ethically and effectively. Moderated by Sahil Razdan, Legal Counsel, Postmedia Panelists: Brian Danzis, President, North America, Seedtag Matt Rivard, Director, Strategy & Product Acceleration, Google Canada Robin LeGassicke, Managing Director, Digital, Cairns Oneil Terra Richardson, VP of Sales, Canada, Zefr Chamber 2: Panel Discussion – Engaging Audiences in a Privacy-First World Discover emerging ad channels and formats that foster meaningful connections while respecting consumer privacy. Experts discuss innovative approaches that prioritize user experience and consent. Moderated by Sean Dixon, Managing Director, Activation and Applied Analytics, Omnicom Media Group Panelists: Brian Batenburg, Head of Digital Advertising Sales, Globe Media Group Joyce Lee, Sr. Manager, Product Marketing, Advertising, Roku Ryan Fuss, SVP, Stingray Advertising Scott Mitchell, Managing Director, Canada, Vistar Media
3:40pm – 4:10pm	Chamber 1: Panel Discussion – Rethinking Sustainability How can sustainability become a primary measure of success in advertising? This panel challenges traditional definitions and metrics, exploring how to prioritize environmental and social responsibility alongside business objectives. Moderated by Fil Lourenco, VP Performance & Platforms, Dentsu Media Panelists: Gah-Yee Won, Head of Marketing, Consumer Group, Intuit Julie Kerr, Executive Director, Digital Ad Product & Revenue Management, CBC & Radio Canada Megha Wadhwani, Senior Legal Council, Privacy and Compliance, Sharethrough Danyal Syed Ali, Country Consumer and Customer Insights Manager, IKEA Canada Chamber 2: Panel Discussion – Addressable Reach without Compromise This panel challenges the notion that privacy and effective targeting are mutually exclusive. Discover innovative solutions for achieving addressable reach while prioritizing data ethics and consumer trust. Moderated by Sonia Carreno, President, IAB Canada Panelists: Ben Wise, Head of Programmatic Media, Google Canada Mona M Afzal, Director of Enterprise Growth Marketing & Strategy, Scotiabank Claire Plaxton, Senior Manager, Advanced Advertising Solutions, Rogers Sports & Media
4:10pm – 4:25pm	Collective Mission Debrief
4:25pm – 4:30pm	Closing Remarks Talina van Essen, Operations Manager, IAB Canada
4:30pm – 6:00pm	Social Networking Drinks and passed canapés

Thank you to our Sponsors

Elite Corporate SponsorsIndustry Sponsors

Speakers

Sonia Carreno IAB Canada
Fil Lourenco Dentsu Media
Sahil Razdan Postmedia
Talina van Essen IAB Canada
Robin LeGassicke Cairns Oneil
Gah-Yee Won Intuit
Joyce Lee Roku
Ryan Fuss Stingray Advertising
Mona M Afzal Scotiabank
Brian Batenburg Globe Media Group
Julie Kerr CBC & Radio Canada
Ben Wise Google Canada
Matt Rivard Google Canada
Terra Richardson Zefr
Sean Dixon Omnicom Media Group
Megha Wadhwani Sharethrough
Danyal Syed Ali IKEA Canada
Brian Danzis Seedtag
Scott Mitchell Vistar Media
Claire Plaxton Rogers Sports & Media