IAB Canada Metrics is a half day conference with the latest insights into the Canadian consumer and media audience marketplace. If you are a digital or multi-platform professional from the buy, sell, marketer, research or technology sides of the ad industry, this is for you. Get fresh measurement-based take-aways on leading-edge planning / activation challenges, that you can put to work as soon as you return to the office.
Plus, we reveal the latest Canadian Media Usage Trends (CMUST) results directly affecting French Canada, commissioned by IAB Canada and presented by widely respected study author, Rob Young of PHD Canada.
In addition to the CMUST results, three leading Canadian research/analytics presentations will be unveiled. Our respected panel of judges drawn from both agencies and publishers, selected them out of a record 17 speaker submissions this year, based on the Canadian learning they offered.
What is CMUST?
Since its inception in 2004, IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record. The study documents consumers’ changing media consumption across all media as digital technologies impact the lives of Canadians. It focuses on how new devices and new types of content are triggering ways consumers devote more and more time to the Internet. This includes, Car Connectivity, Multi-platform data from comScore, and the impact of Ad Blocking.