Join us for an extraordinary event where a fireside chat, led by Sonia Carreno, President of IAB Canada, and Deborah Gurofsky, Media Pulse, delve into the forefront of In-Game Advertising trends and innovations. Engage in a 360° panel discussion and LEVEL UP your understanding of how brands are revolutionizing audience engagement through this immersive platform.

A great opportunity to network with your peers at a Toronto institution – the Rivoli. This event promises to be a night of insights, networking, and exploration into the world of In-Game Advertising. Save your seat now and be part of the conversation at GameFest Data Night!

We can’t wait to see you there! Limited tickets available.

Interested in becoming a speaker or sponsor? Reach out to


Time (ET) Topic
3:30pm –  4:00pm Registration
4:00pm – 4:05pm Opening Remarks
4:05pm – 4:20pm Fireside Chat: Tapping into the Gaming Audience – A New Frontier for Advertisers

With a staggering 23 million Canadians playing video games daily, the gaming community has emerged as a formidable audience for advertisers. Join us to discover innovative strategies in in-game advertising that allow brands to authentically connect with this dynamic audience without disrupting the gameplay experience.

Take advantage of this opportunity to unlock limitless possibilities and revolutionize your advertising approach.


  • Deborah Gurofsky, Vice President of Partnerships and Strategy, Media Pulse
  • Sonia Carreno, President, IAB Canada
4:20pm – 4:55pm Panel: Navigating In-Game Advertising – Collaborative Strategies for Agencies and Clients

This insightful conversation highlights the critical need for agencies and clients to take a strategic approach to seamlessly integrating in-game advertising into their marketing mix.

Join industry experts as they dissect the nuances between in-game advertising and game streamer sponsorship and provide actionable insights for developing authentic campaigns that resonate with the gaming audience.

Moderated by Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada

  • Carlos Guevara, Marketing Director, Apex Gaming Network
  • Carlos Sutter, Commercial Director, todoMobile
  • Deborah Gurofsky, Vice President of Partnerships and Strategy, Media Pulse
  • Pascaline Forget, Gaming Partnerships Manager, Initiative
4:55pm – 5:00pm Closing Remarks
5:00pm – 7:00pm Social Networking

  • Drinks and Hors d’oeuvre

Thank you to our Sponsors

Elite Corporate Sponsors

Host Sponsor


  • Pascaline Forget Initiative
  • Deborah Gurofsky Media Pulse
  • Sonia Carreno IAB Canada
  • Laura Ferron IAB Canada
  • Carlos Guevara Apex Gaming Network
  • Carlos Sutter todoMobile