Michigan professor Sy Banerjee from the University of Michigan will take us through groundbreaking research in mobile and location based advertising, Banerjee will discuss the impact of mobile devices in digital marketing, consumer insights and behavior. His fascinating research covers areas including mobile advertising, Geoadvertising, Advertising Transparency and developing Trustworthy data science applications for marketing and public policy. This presentation will be followed by a panel discussion on location-based advertising by domestic experts.

Join us for this special Community Uninterrupted Session brought to you by the Western Council.

This event will take place from 1:30pm – 3:00pm PST/ 4:30pm – 6pm EST

Agenda

Agenda

Time (PST) Topic
1:30pm – 1:35pm Opening Remarks

Julie Thorne, Media Account Manager, Media Experts

1:35pm – 2:00pm How does location based marketing affect mobile retail revenues?
The complex interplay of delivery tactic, interface mobility and user privacy.Speaker: Syagnik Banerjee, Author and Professor of Marketing, School of Management, University of Michigan Flint, Affiliate Professor, Michigan Institute of Data Sciences, Ann Arbor
2:00pm – 2:45pm Advancements in Location Based Targeting – Panel Discussion

Panelists:
Kayli Flanders, Associate Director, Programmatic, OMD
Mark Fucella, National Account Executive, Mobile, Bell Media
Kuldip Gill, Director of Sales, Native Touch

Panel Moderator: Marc Brasset, VP, Digital Ops & Strategy, Western Media Group

2:45pm – 2:55pm
Closing Remarks
Julie Thorne, Media Account Manager, Media Experts

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