IAB Canada Digital Marketing Summit 2017
Halifax – Montréal – Ottawa – Calgary – Vancouver – Toronto
ABOUT THE CONFERENCE
This fall, the Digital Marketing Summit is coming to a city near you. Mark your calendars as we’ll be bringing you updates on: research, policy, viewability, secured supply chain, ad blocking and more! Join us in your city to get the latest industry updates.
Dates & Locations
Toronto – Oct 26, 2017 – The Second City Theatre Toronto – REGISTRATION IS NOW CLOSED.
Agenda – Toronto
|8:15 – 9am||Registration|
|9:00 – 9:20am||Opening Remarks
IAB Canada, Sonia Carreno, President
|9:20 – 10:00am||Moving from Multi-Platform to Cross-Platform
comScore shares the latest trends for multi-platform digital audiences in Canada, and highlights exciting new projects in cross-platform media measurement around the world.comScore, Darrick Li, Senior Director, Sales (Toronto)
|10:00 – 10:30am||Are you leading your data, or is your data leading you?
Eyereturn explores how to harness what you know about your audience and move past predictable data strategies.Eyereturn, Ian Hewetson, VP Client Services
|10:30 – 10:40am||Break|
|10:40 – 11:10am||Two Truths and a Lie about Video Advertising
Videology shares the latest trends and most successful approaches to driving brand results in the converging world of TV and video content. Videology, Mark McKee, SVP, North America (Toronto)
|11:10 – 11:40am||
Unlocking the smartphone’s potential: how to deliver data-driven advertising at scale
Addictive Mobility, Ray Philipose, Head of Product and Engineering
|11:40 – 12:00pm||Closing Remarks + Q&A|
Exclusive Agency Sponsor