Halifax – Montréal – Ottawa – Calgary – Vancouver – Toronto


This fall, the Digital Marketing Summit is coming to a city near you.  Mark your calendars as we’ll be bringing you updates on: research, policy, viewability, secured supply chain, ad blocking and more! Join us in your city to get the latest industry updates.

Register Today!

Dates & Locations


Toronto – Oct 26, 2017 – The Second City Theatre Toronto – REGISTRATION IS NOW CLOSED.

Agenda – Toronto

Time Topic
8:15 – 9am Registration
9:00 – 9:20am Opening Remarks

IAB Canada, Sonia Carreno, President

 9:20 – 10:00am Moving from Multi-Platform to Cross-Platform
comScore shares the latest trends for multi-platform digital audiences in Canada, and highlights exciting new projects in cross-platform media measurement around the world.
comScore, Darrick Li, Senior Director, Sales (Toronto)
10:00 – 10:30am Are you leading your data, or is your data leading you?
Eyereturn explores how to harness what you know about your audience and move past predictable data strategies.Eyereturn, Ian Hewetson, VP Client Services
 10:30 – 10:40am Break
10:40 – 11:10am Two Truths and a Lie about Video Advertising
Videology shares the latest trends and most successful approaches to driving brand results in the converging world of TV and video content.  
Videology, Mark McKee, SVP, North America (Toronto)
11:10 – 11:40am  

Unlocking the smartphone’s potential: how to deliver data-driven advertising at scale

Addictive Mobility, Ray Philipose, Head of Product and Engineering

 11:40 – 12:00pm Closing Remarks + Q&A

Topic Sponsors

comScore  Eyereturn Marketing. (PRNewsFoto/eyeReturn Marketing LLC)

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