Halifax – Montréal – Ottawa – Calgary – Vancouver – Toronto

ABOUT THE CONFERENCE

This fall, the Digital Marketing Summit is coming to a city near you.  Mark your calendars as we’ll be bringing you updates on: research, policy, viewability, secured supply chain, ad blocking and more! Join us in your city to get the latest industry updates.

Register Today!

Dates & Locations

Ottawa – Oct 5, 2017 – The Red Lion, Lion Bar – Click Here to Register

Calgary – Oct 18, 2017 – The Commons Calgary, Hemingway Room – Click here to Register

Vancouver – Oct 19, 2017- The Metropolitan Hotel, Vancouver  – SOLD OUT

Toronto – Oct 26, 2017 – The Second City Theatre Toronto – Click here to Register

**To be put on the waiting list for DMS Vancouver please email Taylor Kormann at tkormann@iabcanada.com

Agenda – Halifax & Ottawa

Time Topic
1:00 – 1:30pm Registration
1:30 – 1:50pm Opening Remarks

IAB Canada, Sonia Carreno, President

 1:50 – 2:30pm Moving from Multi-Platform to Cross-Platform
comScore shares the latest trends for multi-platform digital audiences in Canada, and highlights exciting new projects in cross-platform media measurement around the world.comScore, Kenneth Wong, Diretor, Sales (Halifax &Montreal), Richard Nathans, Senior Sales Manager (Ottawa) & Mike Wall, Vice President, Sales (Vancouver)
2:30 – 3:00pm Are you leading your data, or is your data leading you?
Eyereturn explores how to harness what you know about your audience and move past predictable data strategies.
Eyereturn, Ian Hewetson, VP Client Services
 3:00 – 3:10pm Break
3:10 – 3:40pm Two Truths and a Lie about Video Advertising
Videology shares the latest trends and most successful approaches to driving brand results in the converging world of TV and video content.
Videology, Stephen Reisman, Regional VP Sales, North America (Halifax) Rory Gilliland, Senior Account Executive (Calgary)
 3:40 – 4:10pm #Trending2018 – A look at digital trends disrupting our industry

Native Touch, Saad Uddin, CEO (Halifax & Ottawa)

 

 4:10 – 4:30pm Closing Remarks + Q&A
 4:30 – 6:00pm Cocktails + Networking

 

Agenda – Montreal & Vancouver

Time Topic
1:00 – 1:30pm Registration
1:30 – 1:50pm Opening Remarks

IAB Canada, Sonia Carreno, President

 1:50 – 2:30pm Moving from Multi-Platform to Cross-Platform
comScore shares the latest trends for multi-platform digital audiences in Canada, and highlights exciting new projects in cross-platform media measurement around the world.comScore, Kenneth Wong, Diretor, Sales (Halifax &Montreal), Richard Nathans, Senior Sales Manager (Ottawa) & Greg Ross, Senior Sales Manager (Vancouver)
2:30 – 3:00pm Are you leading your data, or is your data leading you?
Eyereturn explores how to harness what you know about your audience and move past predictable data strategies.
Eyereturn, Ian Hewetson, VP Client Services
 3:00 – 3:10pm Break
3:10 – 3:40pm Two Truths and a Lie about Video Advertising
Videology shares the latest trends and most successful approaches to driving brand results in the converging world of TV and video content.  
Videology, Rory Gilliland, Senior Account Executive.
3:40 – 4:10pm Unlocking the smartphone’s potential: how to deliver data-driven advertising at scale

Addictive Mobility, Ray Philipose, Head of Product and Engineering (Montreal & Vancouver)

 4:10 – 4:30pm Closing Remarks + Q&A
 4:30 – 6:00pm Cocktails + Networking

 

Agenda – Calgary & Toronto

Time Topic
8:15 – 9am Registration
9:00 – 9:20am Opening Remarks

IAB Canada, Sonia Carreno, President

 9:20 – 10:00am Moving from Multi-Platform to Cross-Platform
comScore shares the latest trends for multi-platform digital audiences in Canada, and highlights exciting new projects in cross-platform media measurement around the world.
comScore, Greg Ross, Senior Sales Manager (Calgary) & Darrick Li, Senior Director, Sales (Toronto)
10:00 – 10:30am Are you leading your data, or is your data leading you?
Eyereturn explores how to harness what you know about your audience and move past predictable data strategies.Eyereturn, Ian Hewetson, VP Client Services
 10:30 – 10:40am Break
10:40 – 11:10am Two Truths and a Lie about Video Advertising
Videology shares the latest trends and most successful approaches to driving brand results in the converging world of TV and video content.
Videology, Rory Gilliland, Senior Account Executive. (Calgary) & Mark McKee, SVP, North America (Toronto)
11:10 – 11:40am Unlocking the smartphone’s potential: how to deliver data-driven advertising at scale

Addictive Mobility, Ray Philipose, Head of Product and Engineering (Calgary) & Naveed Ahmad, CEO (Toronto)

 11:40 – 12:00pm Closing Remarks + Q&A

Topic Sponsors

comScore  Eyereturn Marketing. (PRNewsFoto/eyeReturn Marketing LLC)
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Media Sponsors

Supporting Sponsor

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