When online gambling launched in Ontario last year, it ushered in a brand-new market filled with several competitors aiming to stake a leadership position. To help guide brands and buyers in this new landscape, Mediabrands commissioned a study, Navigating Chaos: Ontario’s Online Gambling Market, to understand this new category. Join Mediabrands’ Clarence Poirier, Senior Manager, Consumer Insight, and Hari Mekoth, Senior Research Analyst, as they dive into the highlights of the study and key strategies for brands to attract new users and keep current ones.
- Clarence Poirier Senior Manager, Consumer Insights, Mediabrands
- Hari Mekoth Senior Research Analyst, Consumer Insights, Mediabrands