Blazing a Trail: What comes next in cannabis legalization and how marketers can benefit

In October 2018, Canada became the only G20 nation to legalize recreational cannabis. This year the Canadian government will go even further in making cannabis variants like edibles, drinks and vapes legal to buy and consume.

Join our webinar with MiQ to get the latest research on who the cannabis consumers are across Canada and what we know about their behaviours online and offline. Uncover what the insights mean for cannabis marketers, and find out how you can best use digital techniques to make the most of this new market so you’re not falling foul of regulations.


Joe Peters, VP of Strategy

Joe Peters is vice president of strategy at MiQ Digital Canada. In this role, he spearheads the growing Canadian strategy team, while providing direction, leadership and oversight to the market as a whole. He aligns organizational objectives and priorities with long-term business initiatives, working directly with clients (brands and agencies) to understand how they realize value.

Joe is a seasoned leader in the digital advertising industry – with knowledge and skill sets stemming across Digital Strategy, Data Enablement through AI, Brand Safety, Programmatic, Analytics and Multi Market expansion. Joe’s previous experience includes working across media and technology brands AOL, Rocket Fuel and Sizmek in a variety of management positions collaborating with clients across EMEA and APAC.

Jim Davis, Head of Sales

Jim Davis is a media and marketing leader with an extensive background in the advertising and technology industry. Jim is currently heading up the cannabis division at MiQ, spearheading strategic partnerships and programmatic media activations for Canadian marketers and publishers.

As head of sales, Jim oversees key relationships with a number of agencies and brands, driving the integration and development of MiQ’s proprietary analytics platforms and media solutions.  Jim has 20 years of digital media experience in the Canadian market, previously working at companies such as; Yahoo Canada, Snap Inc. and Torstar Digital.