MIXX Canada – Direct

We’re entering an era of hyper-accessibility where consumers have ultimate control over their experiences and brands are on a quest to develop relationships based on the new rules of transparency, authenticity and value. In September 2019, IAB Canada explores the implications of the direct (gig) economy; what needs to be true, the tools required and the implications for advertising and of course, the tremendous amount of data processing required to win in this new paradigm. MIXX Direct will delve into new eco-systems and learn what it takes to build a brand in the 21st century.

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For all sponsorship inquiries please contact Taylor Kormann, tkormann@iabcanada.com