IAB Canada partnered with Retail Council of Canada to conduct research about the state of retail media in Canada. Our findings indicated a disconnect between media buyers’ expectations on measurement and what was being offered by retailers. The results were unexpected as they pointed towards an over-delivery of value by the retail media networks that have suffered low demand. Media buyers are looking to integrate their measurement into existing models – but retail offers a whole new dimension. This skills lab is designed to address this gap.
Who Should Attend:
- Media Buyers and Planners
- Agencies
- Trading Desks
- Direct Advertisers
- Strategist
- Brands
Agenda:
- The AND of Retail Media
- How to add Retail Media Metrics to the Dashboard
- How to Bake Retail Media into the Plan
- Building Bridges
- In-depth QA with the masters