State of the Nation & AGM 2023

This event is now sold out!

IAB Canada’s State of the Nation event is the “do not miss” annual digital advertising summit that will be taking place again in 2023.

Developed to bring the industry together from coast to coast, this event is full of critical industry updates, top priorities for 2023 and an update on international activities that are important for agencies, advertisers, publishers and the ad tech community.

Interested in becoming a speaker or sponsor? Reach out to [email protected]

Agenda

Time (ET)	Topic
11:30am – 12:00pm	AGM Registration: Only open to IAB Canada Members
12:00pm – 12:30pm	AGM (IAB Canada Members Only) Sonia Carreno, President, IAB Canada
12:30pm – 1:00pm	Event Registration
1:00pm – 1:05pm	Opening Remarks Jed Schneiderman
1:05pm – 1:20pm	The State of the Industry A presentation highlighting findings from the 2022/23 Digital Ad revenue survey and an overview of key industry issues and opportunities for this year. Sonia Carreno, President, IAB Canada
1:20pm – 1:35pm	A Macro View of the Canadian Economy A discussion on the current state of the Canadian economy with a focus on trends, categories and consumer behaviors that significantly impact the digital advertising sector. Marwa Abdou, Senior Research Director, Canadian Chamber of Commerce
1:35pm – 1:45pm	Digital Year in Review With the competitive media landscape changing at pace in 2023, the Year in Review is a full wrap of 2022 from a holistic view of digital, social, advertising, and gaming consumers to better understanding audience insights in Canada and from a global perspective. Paul Rich, Director, Canada, Comscore
1:45pm – 2:05pm	Fireside Chat: How Top Canadian Brands are Responding A fireside chat with The Globe and Mail and Scotiabank to discuss the opportunities and challenges in today’s climate. Moderated by Sonia Carreno, President, IAB Canada Erin McGrath, Director, Marketing and Planning, Partnerships & Loyalty, Scotiabank Andrew Saunders, Chief Revenue Officer, The Globe and Mail
2:05pm – 2:25pm	Panel: Canadian Privacy Landscape in Focus – Countdown to Compliance A panel of leading privacy experts discuss the shifting requirements and complexities of the new privacy legislations that are coming from provincial and federal corners and what that means for business. Moderated by Jill Briggs, Head of Policy, IAB Canada Panelists: Adam Kardash, Partner Privacy & Data Management, Osler, Hoskin & Harcourt LLP Caroline Moul, President, PHD Pam Snively, VP, Chief Data and Trust Officer, Telus Communications Oliver Spirito, Global Manager, CMP Professional Services, OneTrust
2:25pm – 2:45pm	Panel: Addressability in Action Thought leaders from the ad tech world discuss the “so what” of the current addressability challenges, best practices, and real opportunities to navigate today’s media landscape. Moderated by Rob Beeler, Founder & CEO, Beeler.Tech Panelists: Anthony Katsur, CEO, IAB Tech Lab Barbara Piermont, Director of Ads Privacy, Google James Prudhomme, Chief Revenue Officer, Optable Jordan Smart, Director, Business Development, The TradeDesk
2:45pm – 3:00pm	Media Break
3:00pm – 3:10pm	Generative AI in Marketing Generative AI is a disruptive technology with the potential to unlock and accelerate marketing creativity, content and campaigns. This presentation will cover the impact Generative AI will have on Marketing. Gurpreet Sidhu, Director – Omnia AI, Deloitte
3:10pm – 3:20pm	How AI will Make Marketing More Human AI and machine learning may be the biggest boon to marketers since the invention of mass media. This presentation will explain how AI can supercharge programmatic advertising while liberating industry professionals from rote daily tasks so they can focus on the strategic and creative work that only humans truly excel at. Konrad Feldman, Founder & CEO, Quantcast
3:20pm – 3:40pm	Panel: Threading the Needle on Regulated Marketplaces Emerging categories bring challenges and opportunities. This discussion focuses on the constraints we face in a competitive category environment while also exploring some of the creative solutions to stay on the right side of the law. Moderated by Catherine Bate, President & CEO, Ad Standards Panelists: Adam Seaborn, Head of Partnerships (North America), Playmaker Capital Ayman Saab, Managing Director, Sales & Marketing, Healthing, Postmedia Jason Williams, CEO, Kidoz
3:40pm – 3:55pm	Built by Industry for Industry – The IAB Tech Lab Road Map Anthony Katsur, CEO, IAB Tech Lab
3:55pm – 4:00pm	Closing Remarks Jed Schneiderman
4:00pm – 6:00pm	Social Networking Drinks & Hors d’oeuvres

Thank you to our Sponsors

Elite Corporate Sponsors

Industry Partners

Speakers

Sonia Carreno President, IAB Canada
Jill Briggs Head of Policy, IAB Canada
Marwa Abdou Senior Research Director, Canadian Chamber of Commerce
Erin McGrath Director, Marketing and Planning, Partnerships & Loyalty, Scotiabank
Adam Kardash Partner Privacy & Data Management, Osler, Hoskin & Harcourt LLP
Pam Snively VP, Chief Data and Trust Officer, Telus Communications
Anthony Katsur CEO, IAB Tech Lab
Jordan Smart Director, Business Development, The TradeDesk
Rob Beeler Founder & CEO, Beeler.Tech
Catherine Bate President & CEO, Ad Standards
Jed Schneiderman
Andrew Saunders Chief Revenue Officer, The Globe and Mail
Ayman Saab Managing Director, Sales & Marketing, Healthing, Postmedia
James Prudhomme Chief Revenue Officer, Optable
Gurpreet Sidhu Director - Strategy, Analytics and M&A - AI Strategy & Platforms, Deloitte
Konrad Feldman Founder & CEO, Quantcast
Jason Williams CEO, Kidoz
Paul Rich Director, Canada, Comscore
Oliver Spirito Global Manager, CMP Professional Services, OneTrust
Caroline Moul President, PHD
Barbara Piermont Director of Ads Strategy, Google
Adam Seaborn Head of Partnerships (North America), Playmaker Capital