State of the Nation 2019

Back by popular demand, the Business of Digital “State of the Nation” event will be taking place again this spring to bring the industry together from coast to coast with updates on critical issues facing the digital advertising industry.

State of the Nation will kick off in Toronto on May 28th with discussions on GDPR compliance, an update on fraud, important Canadian policy developments, brand safety reporting and more. This mid-year event is designed to bring you the facts and create a town hall environment to discuss current issues. We will also delve into emerging topics that will undoubtedly contribute to changing and shaping the online advertising industry in the coming years.

The 2019 event will take place in Toronto, Halifax, Montreal, Vancouver and Calgary.

Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:45pm IAB Canada – The State of the Nation Digital Media Update

Laura Ferron, Sr. Director, IAB Canada

1:45pm – 2:15pm Top Trends That Will Shape Online Advertising in 2019
Jeff Thomas, Senior Account Manager, Comscore
Learn the top trends shaping Canadian online advertising this year. Comscore will share insights around Canadian internet consumption trends, ad targeting, branded content best practices and how to effectively target today’s Canadian consumer.

2:15pm – 2:45pm  The Shifting Data Landscape 

Saad Uddin, CEO, Native Touch

With major changes occurring in how data is collected and used, we’ll explore some of the opportunities that we can use today and in the future

2:45pm – 3:00pm BREAK

3:00pm – 3:30pm Be the hero: How Mobile Marketing Intelligence gives you the power to save the day
Jason Furlano, VP Sales,MiQ Digital
If you could have one superpower, what would it be? Invisibility? Mind-reading? X-ray vision? Flight? If you ask a marketer, we think the answer would look a lot like Mobile Marketing Intelligence, which can provide a precise view on consumer behaviours, motivations and patterns. It's the superpower that lets marketers go beyond doing great marketing – it means they can change the way they do business.

Join MiQ as they takes you through the mobile journey, and explain how one very popular Canadian QSR was able to use mobile data to prove that marketing to all consumers and locations should not be the same.

3:30pm – 4:00pm  2019 B2B Marketing Trends
Jeff Lancaster, Agency Lead, North America, LinkedIn Solutions
LinkedIn’s B2B Trends, a compilation of contrarian ideas in marketing. We believe that following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.

4:00pm – 4:05pm  IAB Canada Quebec Council Update

Stéphane Hue, Associate Vice-President, Digital Investment, OMG & IAB Canada Quebec Council Co-Chair

4:00pm – 4:15pm Closing Remarks & Q&A

4:15pm – 6:00pm  Cocktails + Networking

Thank you to our Sponsors

Topic Sponsors

Bronze Sponsor

                               Registration Sponsor                                                    Media Partner 

 

For sponsorship opportunities please contact Taylor Kormann at tkormann@iabcanada.com