State of the Nation: Montreal
The Business of Digital “State of the Nation” event will be taking place in Montreal on June 13 bringing the industry together from coast to coast to deliver updates on critical issues facing the digital advertising industry.
State of the Nation will kick off in Toronto with discussions on GDPR compliance, an update on fraud, important Canadian policy developments, brand safety reporting and more. This mid-year event is designed to bring you the facts and create a town hall environment to discuss current issues. We will also delve into emerging topics that will undoubtedly contribute to changing and shaping the online advertising industry in the coming years.
The 2018 event will take place in Toronto, Halifax, Montreal, Calgary and Vancouver.
|Time|| Agenda Items
|1:00pm – 1:30pm|| Registration
|1:30pm – 2:00pm||IAB Canada Industry Update
Laura Ferron, Sr. Director at IAB Canada provides an overview of the most critical issues being tackled in the digital media supply chain. This discussion will provide you with a roadmap of what is to come for the rest of 2018 and beyond.
|2:00pm – 2:30pm||Today’s Digital Nation: Canada
Bryan Segal, Vice President, comScore
comScore will present invaluable insights on the state of digital media in Canada by highlighting the top 10 items that all stakeholders should know. Benchmarks in mobile, video, audience segmentation, behavioral insights, and examples/ best practices from around the globe to help drive the future of marketing and advertising in Canada.
|2:30pm – 3:00pm|| Getting Into Motion: Using Data Connectivity to Unlock Marketing Intelligence Data
Jason Furlano, VP of Sales, MiQ
Connectivity is the key to accurate and actionable marketing intelligence. With location-based targeting, marketers are now equipped technologically to bridge the gap between digital message and physical store visits. The goal of this session is to make sure brands are equipped both technically and strategically to unlock disparate datasets and elevate media metrics. We'll review the basics of location-based targeting, and how you can take the next step in using location data to inform marketing decisions.
|3:00pm – 3:10pm|| BREAK
|3:10pm – 3:40pm||Audience Data today and Tomorrow: Five Predictions on the Future of Data.
David Thomas,Director of Business Development, Eyereturn
A practical guide to improving campaign results using audience data methodology available today, followed by five predictions on the future of data, as influenced by trends ranging from technology to culture to regulation.
|3:40pm – 4:10pm||Untapped Opportunities: Investing in Data Expertise and Creative Talent
Saad Uddin, CEO, Native Touch
With the existing threats to the availability of data and overall widespread banner blindness, this session will focus on some untapped opportunities within digital advertising. The goal will be to provide examples and strategies that can be employed by nimble marketers to drive tangible business results.
|4:10pm – 4:30pm|| Q&A + Closing Remarks
|4:30pm – 6:00pm||Cocktails + Networking|
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