Join us at IAB Canada’s premier event, State of the Nation, this year’s digital advertising summit for agencies, advertisers, publishers, and ad tech professionals.
The event brings together key players in Canada’s digital advertising industry, promising exclusive insights, strategic priorities, and global updates essential to success in the ever-evolving digital space.
Agenda to updated with speakers soon. Stay Tuned!
| Time (EST) | Topic |
|---|---|
| 12:30-1:00pm | Registration |
| 1:00-1:05pm | Opening Remarks |
| TBD | The State of the Industry
IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies. |
| TBD | Fireside Chat – Sandbox Testing
Engage in a Fireside chat with ad tech brands as they share their experiences and perspectives in navigating the Privacy Sandbox initiative. Get first-hand insights into this important initiative that will shape the future of digital advertising. |
| TBD | Panel Discussion – WTF Do We Do Now?
In our panel on addressable audiences in a privacy-centric environment, learn actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards. |
| TBD | Panel Discussion – Is this even legal?
A conversation about the intricate privacy and consent policies in Canada. Familiarize yourself with Canada’s privacy and consent legal framework to ensure your advertising practices are compliant and ethical. |
| TBD | Emerging Media Tools and Hacks
Discover practical AI-powered tools and innovative techniques that can be integrated into your current marketing plans to stay ahead of the digital race. |
| TBD | Panel Discussion – Sustainability
Explore the industry’s efforts in promoting environmentally and socially conscious advertising practices. From defining sustainability metrics to implementing strategic initiatives and reporting, gain information to drive a more sustainable future for digital advertising. |
| TBD | Closing Remarks |
| 4:00-6:00pm | Social Networking
|
Don’t miss this unparalleled opportunity and register now to secure your spot at State of the Nation 2024!
Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com