State of the Nation 2019

Back by popular demand, the Business of Digital “State of the Nation” event will be taking place again this spring to bring the industry together from coast to coast with updates on critical issues facing the digital advertising industry.

State of the Nation will kick off in Toronto on May 28th with discussions on GDPR compliance, an update on fraud, important Canadian policy developments, brand safety reporting and more. This mid-year event is designed to bring you the facts and create a town hall environment to discuss current issues. We will also delve into emerging topics that will undoubtedly contribute to changing and shaping the online advertising industry in the coming years.

The 2019 event will take place in Toronto, Halifax, Montreal, Vancouver and Calgary.

Time                   Agenda Items

12:30pm – 1:00pm Registration

1:00pm – 1:30pm IAB Canada – The State of the Nation Digital Media Update Sonia Carreno, President, IAB Canada

1:30pm – 2:00pm  Keeping up with Digital Advertising Challenges 

Preamble – David Hohman, EVP Nielsen Global Media & MD Demand Side

The future of Targeting and Attribution: strategic challenges and opportunities.

The Challenges of Targeting – Cynthia Pachovski, VP Nielsen Global Media & Canada Lead
Measurement and attribution solutions deliver fundamental insights on the contribution of each element of your marketing plan to drive results and ultimately on the bottom line performance of your digital tactics.
And they set the standards of the Industry. But what do we do to raise the bar?
How can we deliver better results by reinforcing the fundamentals of Targeting?

2:00pm – 2:30pm Worlds Colliding – When Policy Borders Begin to Blur – Panel Discussion

Moderator: Sonia Carreno, President, IAB Canada

Panelists:
Alex Propes, Senior Director, Public Policy & International, IAB Washington
Adam Kardash, Partner and Chair, Privacy & Data Management, Osler, Hoskin & Harcourt LLP

2:30pm – 2:45pm BREAK

2:45pm – 3:15pm Top Trends That Will Shape Online Advertising in 2019
Greg Ross, Senior Sales Manager, Comscore
Learn the top trends shaping Canadian online advertising this year. Comscore will share insights around Canadian internet consumption trends, ad targeting, branded content best practices and how to effectively target today’s Canadian consumer.

3:15pm – 3:45pm Tackling Ad Fraud – The Final Miles – Fireside Chat 

Mike Zaneis, CEO, TAG & Sonia Carreno, President, IAB Canada

3:45pm – 4:15pm Transparency, Security and Efficiencies – An Update from IAB Tech Lab, Benjamin Dick, Product Director, IAB Tech Lab


4:15pm – 4:30pm Closing Remarks & Q&A

4:30pm – 5:30pm Cocktails + Networking

Thank you to our Sponsors

Topic Sponsors

Gold Sponsor

                             Registration Sponsor                                                    Media Partner 

 

For sponsorship information please contact Taylor Kormann at tkormann@iabcanada.com