Webinar: The Media Quality Report H2 2020, presented by IAS
2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year.
In our upcoming MQR webinar, we’ll cover:
-Time-in-view, viewability, brand safety, and ad fraud metrics
-Two new metrics: CTV viewability and mobile app viewability
-Results from over 20 regions, including 5 new markets, with Canadian specific stats and data
Join us and learn how these metrics can help you optimize your 2021 campaign performance. Register now!
Speaker: Alun Manton, Account Executive, IAS