Join Sam Gottfried, Senior Manager at Quantcast as he discusses the complexity of consented audiences and identity. Sam will explore the internet’s original sin which was allowing users to believe content is free. Good content – that informs, entertains and connects us, is generally expensive to create and supported by the ad-funded economic model. The advertising technology produced to support this system has undergone many shifts – and now must quickly evolve again to survive.
This Webinar will address three major themes that will be the focus of countless debates in the year ahead:
Identifying consumers in a world without cookies, The importance of first-party data, Consumer consent and the consumer’s role in the open internet economy
 Quantcast is a champion of a free and open internet, not one that is for-fee or gated.