In three waves of research in April, June & September, 2020, The Aber Group teamed up with Blakely and surveyed 1,000 Canadians and 1,000 Americans, aged 35+ to identify opportunities for charities and not for profits to improve the way they communicate and fundraise during the COVID-19 pandemic, and uncover trends among potential and current donors.

We invite you to tune in as Jay Aber, Founder of The Aber Group, takes us through the results from all 3 research waves, and offer concrete, valuable suggestions for your 2020 year-end fundraising.