Quarterly Advertising Spend: A Benchmarking Report for Q1 2021

We invite you to tune in to the first of a quarterly series whereby we look at the national advertising spend in Canada. Starting with Q1 2021, this report will showcase Canadian-specific insights on expenditure across the media mix, as well as outline investment trends that will help to inform the remainder of 2021.  There will be an exclusive focus on Digital spend for the IAB Canada audience and how category investment is fueling size and growth.

Speaker: Darrick Li, Managing Director, Canada, Standard Media Index (SMI)