Everything has changed. What should you do now? Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Every consumer-facing product and service is now a kids and family company.

As a follow up to their report “Everyone is a kids and family brand now”, Ben Zagorski, CRO of SuperAwesome will explore the findings in greater detail but also look at the changes we’ve seen over the last few weeks, which include:

  • Global monitoring of school closures caused by COVID-19
  • New kids’ screen time research
  • The accelerated adoption of digital services
  • How to respond to kids and families during this time period