E-commerce has been the winner in 2020 and there is a new plateau for newly accelerated future growth. CPG manufacturers, in particular, experienced a significant transition in how their products were bought, leading to a 277% increase in retail sales via e-commerce channels in 2020 alone.

In GroupM’s first-ever e-commerce forecast, we developed country-specific estimates of historical and forecasted consumer e-commerce spending within many of the world’s largest retail economies.

During this session we’ll share insights around key global trends, as well as specific trends within the Canadian marketplace and forecasting for 2021 and the future. 


  • Brian Wieser (He/Him), Global President, Business Intelligence, GroupM Canada Investment
  • William Soraine, (He/Him), Senior Director, GroupM Canada Investment