There’s no better storytelling from your brand than empowering consumers financially so they can make donations to the causes they care about. With WhatRocks™, brands reward users financially when they see or click on their ads.  Thanks to this digital money, users can then make donations to their charities of choice from their WhatRocks™ wallet.

Join Founder & CEO Njara Zafimehy along with Sameera Narang, Director of Marketing Strategy at Lactalis Canada, for a discussion around how this opportunity is empowering Canadian consumers while at the same time increasing brand awareness and engagement for Lactalis Canada’s Cracker Barrel, iÖGO and Lactantia PurFiltre brands.